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Quantity over quality: CEMS study finds global teams likely to communicate more, but quality may be compromised

  • Date: Thu, Jul 9, 2020

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Resilience, empathy, and ability to communicate have become more important for leaders of globally dispersed teams since crisis, while results-focus and technical skills have become less important.

A global survey of over 1,700 professionals, including alumni from UCD Smurfit School has found that over a third (35%) believe they will communicate MORE frequently with colleagues based in other countries in the coming months than they did before the COVID-19 crisis began. This is despite international travel grinding to a halt and remote virtual working becoming a way of life.

However, many believe interactions may be negatively affected, with nearly a third (30%) stating that this completely virtual way of working could have a detrimental impact on the quality of their relationships with colleagues based internationally.

The research, which was conducted by CEMS (the global alliance in management education) of which UCD Smurfit School is a member, also identified the most important qualities for leaders to display post-crisis, to ensure their global teams are able to navigate this new dynamic.

Resilience, empathy and the ability to communicate emerged as more important since the crisis began. In particular, resilience saw the biggest leap (13% of respondents ranked it as a top three quality before the pandemic, compared with 34% afterwards).

Whilst strategic vision ranked as the number one leadership quality both pre- and post-crisis, it declined 6 percentage points (74% to 68%). Results-focus also dropped 9 percentage points (58% to 49%) indicating that, at least in the short term, business leaders will be judged on more than just the bottom line as they emerge from the pandemic.

Although already low down in the ranking before the crisis, commanding leadership presence and technical skills declined even further, indicating that professionals do not consider these key qualities for leaders of global teams to possess right now.

When questioned about how the way they operate internationally will change, many respondents mentioned that remote working trends will be the way of the future, with relationship-building mainly done through digital platforms. Global travel, face-to face international meetings and conferences will be rare - especially over the next few months.

Leadership skills for the future

Roland Siegers, Executive Director of CEMS, said: “Businesses have experienced unprecedented disruption during the Coronavirus pandemic – we recognise that for some this has been devastating. In particular, the new way of working thrust on global teams, has far-reaching implications for business collaboration and communication. Leaders must make sure that they hone their skills to help these teams based around the globe maintain high-quality, productive working relationships, despite the fact they may not be able to meet face-to-face.

“In the past, the traditional, leader-centred approach has been something concrete – a collection of skills that can be taught and learned. However, this research backs up the idea that in fact, fluid human skills such as resilience, empathy, communication and cultural intelligence are key to making sure that global teams thrive during times of disruption.”

Helping future leaders navigate a Post-Covid-19 world

In total 1,746 respondents from 70 countries participated in the survey, 1687 (97%) of whom were alumni of the CEMS programme (now in the workplace) and 59 (3%) representing CEMS corporate partners. 82% were in a management position, with 55% mid-very senior management. 11% stated that they were CEO/Board/company owner level.

Roland Siegers added: “Increasingly we are seeing our forward-thinking academic partner schools responding to ever-changing demands, by putting innovative programmes into place to help future leaders navigate this new digital world. This includes helping them develop social responsibility, resilience, agility, innovation and integrity and teaching them to work successfully as a global collective – in spite of everything the VUCA world has to throw at them.”

CEMS is a global alliance of 33 academic members (leading business schools), 70 corporate partners (multinational companies) and 7 social partners (NGOs), dedicated to educating and preparing future generations of international business leaders, through the top ranked CEMS Master in International Management (MIM).

The CEMS MIM is a one-year, pre-experience programme delivered by CEMS Academic and Corporate partners that offers students the opportunity to be educated in a truly multicultural and boundless classroom. Upon graduation, students’ careers take a truly international path in a great variety of sectors and in many cases within multinational companies:

• 98% are employed or continuing their studies
• 95% are living outside of their home country
• 74% work for multinational companies

To read more about the UCD Smurfit School CEMS Masters in International Management please click here.


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