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The Past and Future of Gender Research in Marketing – and Its Relevance to Contemporary Societies

  • Date: Thu, Apr 6, 2023

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By Marilyn Stone, Director, Academic Communities and Journals, American Marketing Association

April 4, 2023 - Researchers from Kedge Business School, University College Dublin, University of Bath, and University of Texas at Austin published a new Journal of Marketing article that examines how the socialization of researchers—especially their commitments to particular research values and practices—impacts the types and results of gender-based research published in top-tier marketing journals.

Pictured: Professor Andrea Prothero, UCD College of Business

The study, forthcoming in the Journal of Marketing, is titled “The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments” and is authored by Lisa Peñaloza, Andrea Prothero, Pierre McDonagh, and Kathrynn Pounders.

Read the full article and contact information here and

About the Journal of Marketing 

The Journal of Marketing develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. Published by the American Marketing Association since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline. Shrihari (Hari) Sridhar (Joe Foster ’56 Chair in Business Leadership, Professor of Marketing at Mays Business School, Texas A&M University) serves as the current Editor in Chief.

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