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Think Different! Why Leaders Must Break From The Pack To Chart An AI Future

  • Date: Thu, Sep 4, 2025

By Randy Bean, Forbes

Photo: Professor Joe Peppard, UCD Smurfit Executive Development

Have we seen this movie before? The year was 1997. The Internet boom was beginning to explode. Excitement was nearing a peak. How would this new technology transform and revolutionize our lives? It was on August 8 of that year that Apple Founder and CEO Steve Jobs previewed the company’s new marketing slogan and campaign – Think Different!”

What have we learned in the intervening quarter century about Technology transformations and their human impact? What lessons are to be taken from this time? How do they better equip us to face the next technology transformation wave – in this case, the rapidly accelerating AI revolution? How do we prepare for long-term adoption while avoiding short-term missteps and pitfalls? These are the questions that business and societal leaders are posing with increased urgency as the AI wave moves upon us.

Read the full article on Forbes.com.

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