Pictured l-r: Second year Executive MBA students: Aisling Murphy, Fiona Leavy, Jitesh Goyal, Sheila Courtney, and Mark Noonan.

January 10, 2020- UCD Smurfit School came away from the John Molson MBA International Case Competition, the world's most prestigious MBA case competition, as divisional winners and semi-finalists. With a theme of "The Future of business", the team tackled cases on vertical farming, gaming, insurance, hotels, flight bookings and AI.

The John Molson MBA International Case Competition is a not-for-profit event organized by a team of MBA candidates from the John Molson School of Business at Concordia University in Montreal, Canada. The competition is open to top business schools worldwide, and is recognized as the largest case competition of its kind. Its main purpose is to bridge the gap between corporate and academic worlds, which ultimately enriches both students and executives alike.

The competition format is a round-robin tournament consisting of seven unpublished business cases. The cases are selected from among the top entries from the annual Case Writing Competition. The highlight of the week is a live case presentation by a major company facing a real-life business challenge.
Congratulations to the team and all those who tirelessly supported the team in their preparations!