Business Analytics provides a set of analytical methods for solving problems and aiding decision-making, particularly in the context of large quantities of data. It involves the development and application of models and concepts to explore management issues and solve managerial problems. It includes Data Science, Management Science and Operational Research. Many different organisations use the principles and practice of Analytics.
Available in one-year full-time and two-year part-time formats, this programme is suitable for graduates from technical disciplines such as Engineering, Computer Science and Mathematics with a talent for and interest in finding mathematical or computer solutions to business problems. It is also suitable for business graduates who have studied Management Information Systems (MIS) subjects. The student profile also includes people with practical experience, who often use the programme to re-direct their career.
The mix of full and part-time students from different backgrounds, working together on projects, makes the interaction between students an important and worthwhile part of the learning experience.
Students considering the part-time option should be aware that it requires class attendance and some group work during the working day, so employer support is essential to undertake the part-time option.
% Employed after 6 months
Full-Time Programme Duration
Part-Time Programme Duration
Based on 4 year average
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The Smurfit Experience
View our Video Gallery and Webinars On-Demand to gain a deeper insight into our programmes and the student experience. These videos and webinars provide valuable and practical insight as you consider your Business Masters options.
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