Overview

The MSc in Food Business Strategy is tailored to reflect the dynamic, complex nature of the food production and marketing sector. Drawing on the experience and global success of Ireland’s food industry, the curriculum builds on a strong foundation of management strategy to focus on the unique challenges and opportunities of the food sector.  From issues such as globalisation and sustainability to changing lifestyles and rapid innovation, graduates will be empowered with the proven tools and insights to springboard their career.

The programme offers a sound training in business concepts and practice, as well as a wider understanding of the unique environment within which food businesses operate. Students will gain advanced knowledge of the factors specific to food effecting the sustainability of food production and the role that innovation can play in the sector. They will also gain an appreciation of the increasingly complex and global environment in which the food business currently operates and the uncertainties and risks attached to food production.

This programme is open to a wide range of undergraduate profiles, but is especially suitable for those with a background in agriculture-based or other science degrees seeking to develop their business expertise and those with more business-focused degrees and an interest in moving into the food sector. It is designed to offer students a strategic perspective on doing business within the industry, as well as the management techniques required, current marketing issues, leadership approaches and global policy demands.