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What will I learn?

The MSc in Marketing and Retail Innovation will equip you with a broad range of strategic, operational and leadership skills that will be an excellent foundation for a career in any business. More specifically the programme outline ensures you have a good overall business acumen, will understand the role of technology and can design customer and consumer propositions that can be applied and implemented in a wide variety of retail or business environments.

Apart from meeting and interacting with real business experiences, you will get a chance to fully immerse yourself in live cases and companies and develop the career skills needed for success in a marketing career in the future.   Students will look at a variety of industries other than pure retail, such as Banking, Telecoms and Utilities, all where retail plays very different roles and creates multiple opportunities and experiences for the customer.

While a significant trend has been a move away from Bricks & Mortar to digital and Ecommerce worlds, the real challenge will be to see companies integrating these dynamics to deliver a more personalised and seamless experience to the customer.

As technology drives change, the implications for media and promotion become even more fragmented and complex. Students will be exposed to the best practice learning of the major advertising and communications industries to understand how they have grappled with those changes and help clients connect with their consumers in a more engaging and dynamic manner. 

Learning outcomes include:

A comprehensive understanding of marketing, emerging retail trends and the tools currently used by industry to adapt business models. 

Critical thinking skills to optimise retail channels and redefine presence for a new ecosystem. 

 

Ability to develop actionable insight on fast moving consumer behaviours.

 

A range of analytical skills across technology, data and behavioural platforms that will enable graduates to be immediately relevant to careers as entrepreneurs or in large and multinational corporations.

 

How will I benefit?

Curriculum

Students complete 11 core modules listed below, including a Marketing Project, to be carried out during the summer term.

Autumn Trimester Spring Trimester Summer Trimester
  • Strategic Marketing Management
  • Consumer Insights & Analytics
  • Consumer Behaviour
  • Omnichannel Marketing Communications
  • Pricing
  • Neuromarketing & AI
  • Building Sustainable Supply Chain Advantage 
  • Digital Retailing
  • Marketing Project
  • Customer Experience Management 
  • Digital Tracking and Analytics

 

Please be advised that the above reflects the 2024/2025 curriculum structure and is subject to change each year.  Further details on individual modules will be available in mid July.

As technology is shaping new realities in the 21st Century, new industries and business models have emerged, companies have converged, and many businesses have had to adapt themselves to the changing marketplace.  Central to the company’s success, has been the ability of managers to embrace and adopt this incredible wave of technology.  This changing business environment has also forced businesses to become truly customer-centric, to create value for consumers.  The MSc Marketing and Retail Innovation programme is designed to ensure a strong market lead philosophy and practice is embedded into the heart of all business.  The MSc Marketing and Retail Innovation programme will equip students with the ability to understand, embrace and implement a holistic understanding of the retail marketplace, to succeed in the changing business environment. Students will be prepared for a plethora of management and leadership roles in Marketing, Brand Management, Retail Management, Product Management and ultimately General Management.  This programme will provide an essential foundation for career success, as well as considerable opportunities to connect with our corporate partners and alumni who are succeeding and making an impact in the world (Purpose).  Central to this programme is an understanding of retail, not just in the literal interpretation of a specific sector, but as a means for any business and most categories to connect with customers and provide compelling propositions and experiences (Education and subject/discipline/professional values).  The programme will have a strong relationship and interaction with businesses across a multitude of sectors and geographies.  The programme will work with businesses with a retail bias, as well as those who are facing new opportunities or challenges as a result of new environmental changes such as technology, and increasing globalization.  Therefore, it will work with incumbent companies who are undertaking transformational change, while also work with emerging new companies, who are disrupting or disintermediating the traditional boundaries and players (the nature of the learning environment for students).  Change is a constant, and the ability to embrace and lead change is the critical factor in management success.  The MSc in Marketing and Retail Innovation offers the student a considerably more dynamic dimension and subject area to understand change and the need for sustainable skills and strategies to succeed.  Therefore, students will get to interact with live scenarios as much as possible and undertake to test their own abilities and beliefs (key approaches to teaching, learning and assessment).

Programme Competency Goals

 

Programme Learning Outcomes

On successful completion of the programme students should be able to:

1)

Knowledge of the Global Context and Global Mindset: Our graduates will develop a critical awareness of global business issues, trends, and developments in retail environments

Demonstrate deep insights into opportunities and threats that the global retail businesses are facing.

Critically evaluate and assess the best practices of global retailers.

 

 

2)

Discipline-relevant quantitative knowledge and skills: Our graduates will demonstrate critical thinking and independent reasoning skills in situations of decision-making and problem-solving, using appropriate data analysis tools and techniques.

 

Apply analytics and metrics in measuring, monitoring and improving retail value propositions.

Utilise appropriate techniques to extract relevant information from data to guide retailing decisions.

3)

Responsible Business Leaders: Our graduates will be informed and imaginative future business leaders who are mindful of societal implications of retail practices, aiming to develop responsible and sustainable retail practices.

Understand the implications of retail practices, location decisions, and communication strategies on communities and society on the whole.

Critically evaluate how retailing contributes towards and resolves personal and societal problems.

Develop and implement sustainable retail practices that benefit consumers and global societies.

 

4)

 

 

Critical Thinking: Our graduates will have the ability to develop and implement creative solutions to real-world problems in the context of the retail marketplace.

Critically analyse retail business issues and gather relevant market research to develop unbiased solutions.

Develop and implement innovative and viable solutions that help retailers thrive in response to emerging global issues in retailing.

 

5)

 

Communication and Collaboration Skills in Diverse Environments: Our graduates will develop the communication and collaboration skills needed to work effectively in diverse teams.

 

Demonstrate the ability to respect cultural nuances within diverse environments and collaborate with diverse audiences.

Adapt communication strategies to depict a deep understanding of diverse global retail markets.

Demonstrate the ability to learn from diverse consumer markets and leverage local (retail) best practices in the global context.

 

Global Leadership Programme (GLP)

Our optional Global Leadership Programme (GLP) offers you a unique opportunity to engage in a diverse range of co-curricular professional development activities alongside the modules you take on the Master's programme. Participation in the GLP can give you an advantage over similarly qualified job candidates and increase your readiness for success in the workplace.

Learn more about the programme here

Sustainable Development Goals

As part of the curriculum, students are engaged with issues related to sustainability in all of its many facets, including responsible leadership, responsible consumption and production, climate action, and inclusive business practices. As educators, we believe in the value of exposing our students to a variety of perspectives on the role of business in society and equipping them with the knowledge and skills they need to tackle even the most intractable problems. Our programmes seek to develop informed and imaginative leaders that are mindful of responsible and sustainable business objectives and practices and embed a number of the UN sustainable development goals (SDGs) in the curriculum.

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