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What will I learn?

The MSc in Marketing and Retail Innovation will equip you with a broad range of strategic, operational and leadership skills that will be an excellent foundation for a career in any business. More specifically the programme outline ensures you have a good overall business acumen, will understand the role of technology and can design customer and consumer propositions that can be applied and implemented in a wide variety of retail or business environments.

Apart from meeting and interacting with real business experiences, you will get a chance to fully immerse yourself in live cases and companies and develop the career skills needed for success in a marketing career in the future.   Students will look at a variety of industries other than pure retail, such as Banking, Telecoms and Utilities, all where retail plays very different roles and creates multiple opportunities and experiences for the customer.

While a significant trend has been a move away from Bricks & Mortar to digital and Ecommerce worlds, the real challenge will be to see companies integrating these dynamics to deliver a more personalised and seamless experience to the customer.

As technology drives change, the implications for media and promotion become even more fragmented and complex. Students will be exposed to the best practice learning of the major advertising and communications industries to understand how they have grappled with those changes and help clients connect with their consumers in a more engaging and dynamic manner. 

Key themes addressed include:

Learning outcomes include:

A comprehensive understanding of marketing, emerging retail trends and the tools currently used by industry to adapt business models. 

Critical thinking skills to optimise retail channels and redefine presence for a new ecosystem. 


Ability to develop actionable insight on fast moving consumer behaviours.


A range of analytical skills across technology, data and behavioural platforms that will enable graduates to be immediately relevant to careers as entrepreneurs or in large and multinational corporations.


How will I benefit?



Autumn TrimesterSpring TrimesterSummer Trimester

Please be advised that the above reflects the 2022/2023 curriculum structure and is subject to change each year. Option modules listed are indicative of what has been delivered in previous years and are also subject to change.

As technology comes centre stage in the development and growth of organisations in the 21st Century, new industries have emerged, companies have converged, while many have had to learn to reinvent themselves.  Central to the company’s success, has been the ability of managers to embrace and adopt this incredible wave of technology.  Also and critically, the ability to be genuinely customer focused, in creating, communicating and capturing value.  The MSc Marketing and Retail Innovation programme is designed to ensure a strong market lead philosophy and practice is embedded into the heart of all business.  The MSc Marketing and Retail Innovation programme will equip students with the ability to understand, embrace and implement the dynamic technological transformations that are occurring worldwide, now and over the next decade.  Students will be prepared for a plethora of management and leadership roles in Marketing, Brand Management, Retail Management, Product Management and ultimately General Management.  This programme will provide an essential foundation for career success, as well as considerable opportunities to connect with our corporate partners and alumni who are succeeding and making an impact in the world (Purpose).  Central to this programme is an understanding of retail, not just in the literal interpretation of a specific sector, but as a means for any business and most categories to connect with customers and provide compelling propositions and experiences (Education and subject/discipline/professional values).  The programme will have a strong relationship and interaction with businesses across a multitude of sectors and geographies.  The programme will work with businesses with a retail bias, as well as those who are facing new opportunities or challenges as a result of technological change.  Therefore, It will work with incumbent companies who are undertaking transformational change, while also work with emerging new companies, who are disrupting or disintermediating the traditional boundaries and players (the nature of the learning environment for students).  Change is a constant, and the ability to embrace and lead change is the critical factor in management success.  The MSc in Marketing and Retail Innovation offers the student a considerably more dynamic dimension and subject area to understand change and the need for sustainable skills and strategies to succeed.  Therefore, students will get to interact with live scenarios as much as possible and undertake to test their own abilities and beliefs (key approaches to teaching, learning and assessment).

Programme Goals


Programme Learning Outcomes

On successful completion of the programme students should be able to:


Programme Goal 1:


Our graduates will be aware of the critical role retailing plays in route to market activity and stakeholder management for all firms.

Critically evaluate how retailing plays its role in the delivery of value to consumers, firms and society.

Identify the emerging role of retailing for firms delivering content to stakeholders.


Programme Goal 2:


Our graduates will be able to develop retail strategy responsive to competitive markets and consumer demands.

Strategically analyse retail environments to understand customer trends, competitors development and category convergence.

Utilise critical market insights to inform, develop and implement integrated marketing campaigns and strategies for companies.


Programme Goal 3:

Technological Change

Our graduates will be prepared for the rapid evolution of new (digital) technologies in retail environments internationally.

Critically asses how technological changes are changing the retail environment, providing opportunities for innovation.

Leverage new technologies to deliver more valuable retail experiences.


Programme Goal 4:

Data-Driven Competencies

Our graduates will be effective in using analytics and metrics to analyse and understand consumers, competition and strategy options in retail markets.

Apply analytics and metrics in measuring, monitoring and improving retail value propositions.

Utilise appropriate techniques to extract relevant information from data to guide retailing decisions.


Programme Goal 5:

Marketing and Society

Our graduates will be able to critically understand the societal implications of retail practices and the impact of retail on communities.

Understand the implications of retail practices, location decisions and pricing strategy for community welfare and development.

Critically evaluate how retailing contributes towards and resolves personal and societal problems and how these can be resolved.

Global Leadership Programme (GLP)

Our optional Global Leadership Programme (GLP) offers you a unique opportunity to engage in a diverse range of co-curricular professional development activities alongside the modules you take on the Master's programme. Participation in the GLP can give you an advantage over similarly qualified job candidates and increase your readiness for success in the workplace.

Learn more about the programme here

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