What will I learn?
The MSc in Marketing and Retail Innovation will equip you with a broad range of strategic, operational and leadership skills that will be an excellent foundation for a career in any marketing or retail environment. More specifically the programme ensures you develop a good overall business acumen, while understanding the role of data and technology to deliver innovative consumer propositions that can be applied and implemented in a wide variety of retail or business environments.
You will be immersed in real world marketing challenges and will develop the career skills needed for succeeding in today's competitive marketplace. This programme will explore and study a variety of industries such as pure retail, as well as services such as Banking, Telecoms and Utilities, where retail plays very different roles and creates multiple opportunities and experiences for the customer.
While a significant trend has been a move away from Bricks & Mortar to digital and Ecommerce, the real challenge lies in integrating these multiple channels to deliver a more personalised and seamless experience to the customer.
As technology continues to drive changes in the marketplace, the integration of data and technology within retail environments has become more important than ever. Thus, students will learn essential skills that will develop them into retail leaders that rely on data-driven decisions. Students will be exposed to different facets of marketing and retail: from utilizing omni-channel communications for retail environments, to developing sustainable retail supply chains.
Learning outcomes include:
A comprehensive understanding of marketing, emerging retail trends and the tools currently used by industry to adapt business models.
Critical thinking skills to optimise retail channels and redefine presence for a new ecosystem.
Ability to develop actionable insight on ever evolving consumer behaviours.
A range of analytical skills across technology, data and behavioural platforms that will enable graduates to be immediately relevant to careers as entrepreneurs or in large and multinational corporations.
Ability to innovate in the marketplace, by utilizing various skillsets such as experimentation, data analysis, and supply chain analysis.
Become well-rounded marketers and retailers that develop sustainable marketplaces for the future.
How will I benefit?
- This programme will provide graduates with employment opportunities with leading companies and brands around the world. The skills and competencies acquired provide a head-start for entry into a broad management development programme within major international companies, franchise operations and networks, as well as services from telecommunications to finance and banking where retail is central to their success.
- The Marketing and Retail Innovation Masters will ensure that students are competitive marketers globally and are data-driven innovators that will shape the future of tomorrow’s marketplace.
- You will be qualified to work and prosper in any marketing operation with a direct or indirect relationship with the end consumer.
- You will have completed a consulting project for a major international organisation with a retailing issue. The insights and learnings from programme this will give you a competitive edge and a fresh perspective when entering into or returning to the workforce.
Curriculum
In each of the autumn and spring trimesters, students complete 4 core modules.
In the summer trimester, students complete 3 core modules, including a Marketing Project.
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Please be advised that the above reflects the 2024/2025 curriculum structure and is subject to change each year. Note that module descriptors are updated in advance of each academic term.
As technology is shaping new realities in the 21st Century, new industries and business models have emerged, companies have converged, and many businesses have had to adapt themselves to the changing marketplace. Central to the company’s success, has been the ability of managers to embrace and adopt this incredible wave of technology. This changing business environment has also forced businesses to become truly customer-centric, to create value for consumers. The MSc Marketing and Retail Innovation programme is designed to ensure a strong market lead philosophy and practice is embedded into the heart of all business. The MSc Marketing and Retail Innovation programme will equip students with the ability to understand, embrace and implement a holistic understanding of the retail marketplace, to succeed in the changing business environment. Students will be prepared for a plethora of management and leadership roles in Marketing, Brand Management, Retail Management, Product Management and ultimately General Management. This programme will provide an essential foundation for career success, as well as considerable opportunities to connect with our corporate partners and alumni who are succeeding and making an impact in the world (Purpose). Central to this programme is an understanding of retail, not just in the literal interpretation of a specific sector, but as a means for any business and most categories to connect with customers and provide compelling propositions and experiences (Education and subject/discipline/professional values). The programme will have a strong relationship and interaction with businesses across a multitude of sectors and geographies. The programme will work with businesses with a retail bias, as well as those who are facing new opportunities or challenges as a result of new environmental changes such as technology, and increasing globalization. Therefore, it will work with incumbent companies who are undertaking transformational change, while also work with emerging new companies, who are disrupting or disintermediating the traditional boundaries and players (the nature of the learning environment for students). Change is a constant, and the ability to embrace and lead change is the critical factor in management success. The MSc in Marketing and Retail Innovation offers the student a considerably more dynamic dimension and subject area to understand change and the need for sustainable skills and strategies to succeed. Therefore, students will get to interact with live scenarios as much as possible and undertake to test their own abilities and beliefs (key approaches to teaching, learning and assessment).
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Programme Competency Goals
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Programme Learning Outcomes On successful completion of the programme students should be able to: |
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Knowledge of the Global Context and Global Mindset: Our graduates will develop a critical awareness of global business issues, trends, and developments in retail environments |
Demonstrate deep insights into opportunities and threats that the global retail businesses are facing. |
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Critically evaluate and assess the best practices of global retailers. |
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Discipline-relevant quantitative knowledge and skills: Our graduates will demonstrate critical thinking and independent reasoning skills in situations of decision-making and problem-solving, using appropriate data analysis tools and techniques.
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Apply analytics and metrics in measuring, monitoring and improving retail value propositions. |
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Utilise appropriate techniques to extract relevant information from data to guide retailing decisions. |
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Responsible Business Leaders: Our graduates will be informed and imaginative future business leaders who are mindful of societal implications of retail practices, aiming to develop responsible and sustainable retail practices. |
Understand the implications of retail practices, location decisions, and communication strategies on communities and society on the whole. |
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Critically evaluate how retailing contributes towards and resolves personal and societal problems. |
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Develop and implement sustainable retail practices that benefit consumers and global societies. |
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Critical Thinking: Our graduates will have the ability to develop and implement creative solutions to real-world problems in the context of the retail marketplace. |
Critically analyse retail business issues and gather relevant market research to develop unbiased solutions. |
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Develop and implement innovative and viable solutions that help retailers thrive in response to emerging global issues in retailing. |
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Communication and Collaboration Skills in Diverse Environments: Our graduates will develop the communication and collaboration skills needed to work effectively in diverse teams.
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Demonstrate the ability to respect cultural nuances within diverse environments and collaborate with diverse audiences. |
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Adapt communication strategies to depict a deep understanding of diverse global retail markets. |
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Demonstrate the ability to learn from diverse consumer markets and leverage local (retail) best practices in the global context. |
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Global Leadership Programme (GLP)
Our optional Global Leadership Programme (GLP) offers you a unique opportunity to engage in a diverse range of co-curricular professional development activities alongside the modules you take on the Master's programme. Participation in the GLP can give you an advantage over similarly qualified job candidates and increase your readiness for success in the workplace.
Sustainable Development Goals
As part of the curriculum, students are engaged with issues related to sustainability in all of its many facets, including responsible leadership, responsible consumption and production, climate action, and inclusive business practices. As educators, we believe in the value of exposing our students to a variety of perspectives on the role of business in society and equipping them with the knowledge and skills they need to tackle even the most intractable problems. Our programmes seek to develop informed and imaginative leaders that are mindful of responsible and sustainable business objectives and practices and embed a number of the UN sustainable development goals (SDGs) in the curriculum.
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