What will I learn?

The MSc in Marketing and Retail Innovation will equip you with a broad range of strategic, operational and leadership skills that will be an excellent foundation for a career in any business. More specifically the programme outline ensures you have a good overall business acumen, will understand the role of technology and can design customer and consumer propositions that can be applied and implemented in a wide variety of retail or business environments.

Apart from meeting and interacting with real business experiences, you will get a chance to fully immerse yourself in live cases and companies and develop the career skills needed for success in a marketing career in the future.   Students will look at a variety of industries other than pure retail, such as Banking, Telecoms and Utilities, all where retail plays very different roles and creates multiple opportunities and experiences for the customer.

While a significant trend has been a move away from Bricks & Mortar to digital and Ecommerce worlds, the real challenge will be to see companies integrating these dynamics to deliver a more personalised and seamless experience to the customer.

As technology drives change, the implications for media and promotion become even more fragmented and complex. Students will be exposed to the best practice learning of the major advertising and communications industries to understand how they have grappled with those changes and help clients connect with their consumers in a more engaging and dynamic manner. 

Key themes addressed include:

• Digital everywhere, anywhere.
• The convergence of commerce and social.
• Data and the role of analytics.
• The critical need to understand technology 
  and tech platforms.
• The 21st Century consumer - the east meets the west.
• Branding, corporate reputation and the 
  communications agenda.
• Reimagining the retail presence and drivers for 
  future growth.
• Blending sectors, creating new experiences 
  and continuous innovation.
• Retail leadership and inspiration.
• Ethical and sustainable supply chains for a digital age. 

Learning outcomes include:

How will I benefit?

• This programme will provide graduates with employment opportunities with leading companies and brands around the world. The skills and competencies acquired provide a head-start for entry into a broad management development programme within major international companies, franchise operations and networks, as well as services from telecommunications to finance and banking where retail is central to their success.
• The Marketing and Retail Innovation Masters will ensure that students are completely qualified in the marketing fundamentals and have a comprehensive understanding of technologies role and impact on the future shape and competitiveness of retailers and companies all over the world.
• You will be qualified to work and prosper in any marketing operation with a direct relationship with the end consumer.
• You will have completed a consulting project for a major international organisation with a retailing issues. The insights and learnings from this will give you a competitive edge and a fresh perspective when entering into or returning to the workforce.

Curriculum

 

Autumn Trimester	Spring Trimester	Summer Trimester
Corporate Marketing Strategy Consumer Behaviour Consumer Insights & Analytics	Omnichannel Marketing Communications Retail: Winning in the Digital Era Leading Retail Innovation	Retail Industry Project Customer Experience Management

Please be advised that the above reflects the 2022/2023 curriculum structure and is subject to change each year. Option modules listed are indicative of what has been delivered in previous years and are also subject to change.