Inspired by the creativity, innovation and the relentless pace of change within retailing, our faculty have worked closely with industry leaders to create the unique MSc in Marketing and Retail Innovation. The programme addresses vital industry needs, blending essential marketing expertise with customer-focused retail innovation, where relentless change demands agile creative responses.
Retail is everywhere, and this programme delivers fundamental learnings that are applicable across multiple sectors. Some of the greatest global retail brands will feature at the heart of your studies, such as Amazon, Tesco, Primark, Burberry, Alibaba and Unilever, with a curriculum that embraces all aspects of retail from bricks and mortar to e-commerce, supply chains to data analysis and experiential innovation to brand evolution.
This programme will ensure that students have a comprehensive grounding in marketing, while opening up their opportunities to embrace the data and technological changes occurring in our industry which are transforming retail all over the world. The goal of this programme is to deliver a unique perspective and immersive experience where students can learn from each other, make connections, develop new skills, and be inspired to reach the next level within their marketing and retail careers.
The programme is suitable for Irish and international graduates from any discipline. We're also delighted to offer a number of Scholarships. Don't miss the opportunity to apply.
% Employed after 6 months
Full-Time Programme Duration
Based on the class of 2022/2023
International class %
The Smurfit Experience
View our Video Gallery and Webinars On-Demand to gain a deeper insight into our programmes and the student experience. These videos and webinars provide valuable and practical insight as you consider your Business Masters options.
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Scholarships and Awards
- The Regina Angela Scholarship in Marketing will be awarded to one student from Ireland who has been accepted on the MSc Marketing /Digital Marketing /Marketing & Retail Innovation or the MSc in Marketing Practice programme at UCD and who is in financial need and requires support to complete their Masters. The scholar will receive 100% towards the tuition fee.
- UCD Smurfit Scholarships offer a life-changing opportunity to prospective students. By offering merit-based scholarships, we recruit the highest quality students from across the world; while our financial needs based scholarships put a Masters within reach for a number of ambitious students each year.