Career Opportunities
With an MSc in Marketing and Retail Innovation, graduates are equipped to work in a variety of industries such as software development and tech services, healthcare, food, entertainment, fashion and clothing, travel, consulting and financial services, among others. 75% of our graduates from this programme were employed after 6 months across a range of industry sectors. Source: Latest Graduate Outcomes Survey, published in September 2025.
Potential careers for our graduates include:
- Retail operations
- E-commerce specialist
- Brand management
- Customer experience management
- Strategic planning
- Product / Marketing analyst
Previous graduates have been employed by a range of companies including Ebay, Brown Thomas, Arnotts, Dunhumby, Ryanair, Salesforce, Arrow Technologies, Danone, QuinnBet, Applegreen, Accenture, theStartUp.com, Fidelity Investments, Tech Ads Media
UCD Smurfit Careers Network
The UCD Smurfit Careers Network team will work with you to define your career path and support you in developing the career-related skills, know-how, and confidence to pursue your post-MSc career goals. Our holistic programme is designed to support you at key points in your career development. Our programme is structured into three key stages, designed to support you in building and driving your own career.
A variety of workshops, events, one-to-one career appointments and access to a range of online tools and resources prepare you for future opportunities.
Ieva Sasnauskaite
MSc Marketing and Retail Innovation 2023, Associate Marketing Specialist, Valero Energy (UK)
“The MSc in Marketing and Retail Innovation not only gives you the core knowledge in Marketing but also the ability to apply the knowledge in a tactical and strategic way. You are provided with case studies and guest speakers from many industries such as Penneys,
LinkedIn, MG Motors, Dunnes Stores, Accenture, giving you the knowledge and ability to create strong and credible arguments in the professional environment. Additionally, offering the specialised retail aspect in the course, provides you with a competitive advantage in the job market.”
Charles Fennell
MSc Marketing and Retail Innovation 2020, Sales Development Representative at Wrike
"I chose this course as it combined fundamental learnings that I could apply across multiple sectors. During my studies I presented on companies such as Boots and Vodafone, researched case studies on Dyson and Apple and had guest speakers from Zalando, IBM and Gym + Coffee. This programme ensured that I had an excellent background in marketing as well as the ever-transforming retail industry."
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