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Alumni Insights

Our Alumni are the ultimate ambassadors of the UCD Smurfit School learning experience. They provide the most concrete proof of the excellence that typifies our School. Watch the video below to find out more from alumni of the MSc in Digital Marketing and the key role it has played in their career progression.  Or visit our MSc Alumni Stories page and Video Gallery to learn even more about the experiences of our graduates.

Elizabeth Meraz Lopez

MSc Digital Marketing 2020, Customer Success Account Manager at Twitter UK & Ireland

"The MSc in Digital Marketing at UCD Michael Smurfit Graduate Business School definitely prepares every student for the digital transformation needs that businesses require in a globalized world. The course offers an excellent variety of modules delivered by high-quality lecturers which give students the tools to apply them through course projects that involve digital strategies for real-world business problems. Digital is not an option anymore for businesses, it is a strategic solution for the business of tomorrow. This course offers a unique learning experience along with constant personal service and support from UCD Staff and Faculty."

Ekaterina Sarapulova

MSc Digital Marketing 2020, Performance Marketing Analyst at 2K Games

"The MSc in Digital Marketing course at UCD Smurfit School provided me with a fundamental set of critical thinking and analytical skills to fulfil my current role. The practical element of the final project acted as a superb alternative to years of experience often demanded from graduates in our field. During the project, I exercised my skills of market research, digital strategy, branding, analytics and SEO that I acquired earlier throughout the year while also expanding my network of connections in the professional landscape."

UCD Business Alumni Network

UCD Business Alumni comprises a global network of over 100,000 graduates in over 100 countries. The key focus of UCD Business Alumni is to help our business graduates keep in touch with colleagues, classmates, academics and the wider business community through a range of alumni activities and supports. Our goal is to create a strong alumni community and network, with the school as the focal point.  We are focused on building a life-long mutually beneficial relationship with graduates to ensure that they are constantly informed and engaged through regular events, reunions and communications. 

Find out more about the UCD Business Alumni Network and how you can become involved.

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