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Career opportunities

Graduates of the MSc in Digital Marketing find exciting career opportunities in any of the following areas/roles: Marketing Management; Advertising and Design; Digital Marketing Manager; Digital Consultant; Web/Online Manager; Digital/Social Media Specialist; Market Research and Public Relations.

89% of our graduates from this programme were employed after 6 months across a range of industry sectors. Source: Latest Graduate Outcomes Survey, published in December 2023.

Potential careers for our graduates include:

Alumni Insights

Elizabeth Meraz Lopez

MSc Digital Marketing 2020, Customer Success Account Manager at Twitter UK & Ireland

"The MSc in Digital Marketing at UCD Michael Smurfit Graduate Business School definitely prepares every student for the digital transformation needs that businesses require in a globalized world. The course offers an excellent variety of modules delivered by high-quality lecturers which give students the tools to apply them through course projects that involve digital strategies for real-world business problems. Digital is not an option anymore for businesses, it is a strategic solution for the business of tomorrow. This course offers a unique learning experience along with constant personal service and support from UCD Staff and Faculty."

Ekaterina Sarapulova

MSc Digital Marketing 2020, Performance Marketing Analyst at 2K Games

"The MSc in Digital Marketing course at UCD Smurfit School provided me with a fundamental set of critical thinking and analytical skills to fulfil my current role. The practical element of the final project acted as a superb alternative to years of experience often demanded from graduates in our field. During the project, I exercised my skills of market research, digital strategy, branding, analytics and SEO that I acquired earlier throughout the year while also expanding my network of connections in the professional landscape."

UCD Careers Network

The UCD Smurfit Career Development Centre team will work with you to define your career path and support you in developing the career-related skills, know-how, and confidence to pursue your post-MSc career goals.

Our holistic programme is designed to support you at key points in your career development.  Our programme is structured into three key stages, designed to support you in building and driving your own career.

A variety of workshops, events, one-to-one career appointments and access to a range of online tools and resources prepare you for future opportunities. 

Learn more about the UCD Careers Network 

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