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Alumni Insights

Our Alumni are the ultimate ambassadors of the UCD Smurfit School learning experience. They provide the most concrete proof of the excellence that typifies our School. Watch the video below to find out more from alumni of the MSc in Marketing and the key role it has played in their career progression.  Or visit our MSc Alumni Stories page and Video Gallery to learn even more about the experiences of our graduates.

Fiona Bain

Fiona Bain, MSc in Marketing '20, Strategic Planner at Havas Village Dublin

The MSc in Marketing is the perfect balance of high level strategic marketing and practical day to day application. The course allowed me to gain a deeper understanding of branding, marketing strategy, consumer research and digital marketing as well as giving me the opportunity to work with people from all over the world. The project we completed in our final trimester was fundamental while interviewing for the role I am in today and I would highly recommend this course to anyone interested in building their confidence across the various fields of marketing.

Brian Fitzpatrick

Brian Fitzpatrick, MSc in Marketing '13, Group Executive at Paragon Group Ltd

The MSc Marketing curriculum in UCD Smurfit School contained all of the elements necessary to develop myself as a marketing professional. The course focuses on all aspects of marketing, from strategy formulation to implementation and equips students with the skills to remain at the forefront of an ever-changing marketing environment. The combination of excellent lecturers and insights from industry practitioners allowed for a comprehensive education, spanning cutting-edge industry practice and academic theory. In addition to lectures, the diverse perspectives of an international class and the combination of various experiences created rich discussion and learning. Throughout the year, I worked on several live projects, with clients ranging from a multinational household name to a small Irish start-up. This exposure allowed me to put theory into practice and coupled with lecturer feedback, provided the richest and most rewarding learning opportunities of the course.

Tara O’Mahony, Client Relationship Manager - Technology at IDA Ireland
MSc Marketing 2016

UCD Business Alumni Network

UCD Business Alumni comprises a global network of over 98,000 graduates in over 100 countries. The key focus of UCD Business Alumni is to help our business graduates keep in touch with colleagues, classmates, academics and the wider business community through a range of alumni activities and supports. Our goal is to create a strong alumni community and network, with the school as the focal point.  We are focused on building a life-long mutually beneficial relationship with graduates to ensure that they are constantly informed and engaged through regular events, reunions and communications. 

Find out more about the UCD Business Alumni Network and how you can become involved.

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