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Alumni Insights

Our Alumni are the ultimate ambassadors of the UCD Smurfit School learning experience. They provide the most concrete proof of the excellence that typifies our School. Watch the video below to find out more from alumni of the MSc in Marketing and the key role it has played in their career progression.  Or visit our MSc Alumni Stories page and Video Gallery to learn even more about the experiences of our graduates.

Fiona Bain

MSc Marketing 2020, Senior Strategic Planner at Havas Village Dublin

"The MSc in Marketing is the perfect balance of high level strategic marketing and practical day to day application. The course allowed me to gain a deeper understanding of branding, marketing strategy, consumer research and digital marketing as well as giving me the opportunity to work with people from all over the world. The project we completed in our final trimester was fundamental while interviewing for the role I am in today and I would highly recommend this course to anyone interested in building their confidence across the various fields of marketing."

Conor Mulligan

Client Executive at Drury, MSc Marketing 2022

"I chose the MSc Marketing course at UCD Smurfit for a couple of reasons. Mainly, I knew I wanted to further my education and wanted to specialise in Marketing having done business studies for 10 years or so. The reputation that Smurfit had was also a huge factor. I knew I would be obtaining a very reputable degree and learning from academic experts.

In terms of the course itself, all the modules were extremely engaging. There is a lot of group work but that’s probably the most important aspect of it as it really prepares you for working in the real world. I think one of the main things the MSc Marketing does is it gives you a very broad but in-depth understanding of all disciplines of Marketing. You also have the opportunity to work with people from many different countries and cultures which is crucial in business in general. I would highly recommend this course not just from an academic standpoint but also from a social point of view, I’ve made friends for life from the course which really added to my enjoyment of it."

UCD Business Alumni Network

UCD Business Alumni comprises a global network of over 100,000 graduates in over 100 countries. The key focus of UCD Business Alumni is to help our business graduates keep in touch with colleagues, classmates, academics and the wider business community through a range of alumni activities and supports. Our goal is to create a strong alumni community and network, with the school as the focal point.  We are focused on building a life-long mutually beneficial relationship with graduates to ensure that they are constantly informed and engaged through regular events, reunions and communications. 

Find out more about the UCD Business Alumni Network and how you can become involved.

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