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Career opportunities

Graduates of the course work in a variety of industries, including consumer goods and food; financial services; technology; advertising and market research; or pharmaceuticals.

91% of our graduates from this programme were employed after 6 months across a range of industry sectors. Source: Latest Graduate Outcomes Survey, published in December 2023.

Potential careers for our graduates include:

Companies hiring our graduates include

Alumni Insights

Fiona Bain

MSc Marketing 2020, Senior Strategic Planner at Havas Village Dublin

"The MSc in Marketing is the perfect balance of high level strategic marketing and practical day to day application. The course allowed me to gain a deeper understanding of branding, marketing strategy, consumer research and digital marketing as well as giving me the opportunity to work with people from all over the world. The project we completed in our final trimester was fundamental while interviewing for the role I am in today and I would highly recommend this course to anyone interested in building their confidence across the various fields of marketing."

Conor Mulligan

Client Executive at Drury, MSc Marketing 2022

"I chose the MSc Marketing course at UCD Smurfit for a couple of reasons. Mainly, I knew I wanted to further my education and wanted to specialise in Marketing having done business studies for 10 years or so. The reputation that Smurfit had was also a huge factor. I knew I would be obtaining a very reputable degree and learning from academic experts.

In terms of the course itself, all the modules were extremely engaging. There is a lot of group work but that’s probably the most important aspect of it as it really prepares you for working in the real world. I think one of the main things the MSc Marketing does is it gives you a very broad but in-depth understanding of all disciplines of Marketing. You also have the opportunity to work with people from many different countries and cultures which is crucial in business in general. I would highly recommend this course not just from an academic standpoint but also from a social point of view, I’ve made friends for life from the course which really added to my enjoyment of it."

UCD Careers Network

The UCD Smurfit Career Development Centre team will work with you to define your career path and support you in developing the career-related skills, know-how, and confidence to pursue your post-MSc career goals.

Our holistic programme is designed to support you at key points in your career development.  Our programme is structured into three key stages, designed to support you in building and driving your own career.

A variety of workshops, events, one-to-one career appointments and access to a range of online tools and resources prepare you for future opportunities. 

Learn more about the UCD Careers Network 

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