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Overview

Marketing plays a central role in creating, communicating, capturing and sustaining value for organisations, customers and society. The rapid digital evolution and increasingly savvy consumers have made it essential for organisations to build strong brands, and to engage customers effectively and in innovative ways in order to remain competitive. This environment makes it essential for modern day businesses to employ skilled marketing professionals and underpins the strong demand for our graduates.

Our MSc in Marketing is a rigorous programme designed to prepare graduates for positions in marketing and brand management in Ireland and abroad. The stimulating syllabus challenges graduates not only with core marketing theory, but also nurtures the essential practical skills demanded by today’s industry. Key modules establish advanced competencies in foundational marketing, analytic skills and expertise. Case studies, training for data-based quantitative skills and practical marketing projects, including a major marketing project where students work on marketing strategies for leading global companies, underpin this rewarding programme.

The MSc in Marketing at UCD Smurfit School is currently ranked 30th in the QS Global Masters in Marketing Rankings and is suitable for graduates from any discipline wishing to develop their marketing skills and knowledge.

 

Quick Facts

91%*

% Employed after 6 months

12 Months

Full-Time Programme Duration

September 2024

Starting

#30

QS Ranking 2023

Class Profile

Based on the class of 2023/2024

77

Class size

24

Average Age

64%/36%

Females/Males

12

Nationalities

74%

International class %

The Smurfit Experience

View our Video Gallery and Webinars On-Demand to gain a deeper insight into our programmes and the student experience. These videos and webinars provide valuable and practical insight as you consider your Business Masters options.

Scholarships and Awards

Events

Mar

2

Admissions International Recruitment Fairs

Locations worldwide

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Discover our Rankings and Accreditations