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Overview

This rigorous course is designed to prepare graduates for positions in brand management and marketing in Ireland and abroad. The programme is suitable for business graduates with a marketing orientation and marketing professionals wishing to build upon their existing skills. It also caters for students with an undergraduate background in psychology, social science or other cognate disciplines which inform marketing theory and practice.

Marketing plays a central role in creating, communicating, capturing and sustaining value for organisations, customers and society. The rapid digital evolution and increasingly savvy consumers have made it essential for organisations to build strong brands, and to engage customers effectively and in innovative ways in order to remain competitive. This environment makes it essential for modern day businesses to employ skilled marketing professionals and underpins the strong demand for our graduates.

The MSc in Marketing at UCD is currently ranked 28th in the QS Global Masters in Marketing Rankings and equips students with the theoretical knowledge, analytical skills, and methodologies necessary for successful careers in marketing. The programme has strong ties with industry, and a central element for which it is noted is a Major Marketing Project where students work on marketing strategies for leading global companies such as P&G, Unilever, Danone, Mondeléz and PepsiCo.

Quick Facts

98%*

% Employed after 6 months

12 Months

Full-Time Programme Duration

24 months*

Part-Time Programme Duration

September 2021

Starting

#28

QS Ranking 2022

Class Profile

Based on 2020/2021 Full-Time Class

71

Class size

24

Average Age

70%/30%

Females/Males

13

Nationalities

48%

International class %

The Smurfit Experience

View our Video Gallery and Webinars On-Demand to gain a deeper insight into our programmes and the student experience. These videos and webinars provide valuable and practical insight as you consider your Business Masters options.

Events

Oct

19

Masters Information Webinar for International Students

Webinar

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Discover our Rankings and Accreditations