This rigorous course is designed to prepare graduates for positions in brand management and marketing in Ireland and abroad. The programme is suitable for business graduates with a marketing orientation and marketing professionals wishing to build upon their existing skills. It also caters for students with an undergraduate background in psychology, social science or other cognate disciplines which inform marketing theory and practice.
Marketing plays a central role in creating, communicating, capturing and sustaining value for organisations, customers and society. The rapid digital evolution and increasingly savvy consumers have made it essential for organisations to build strong brands, and to engage customers effectively and in innovative ways in order to remain competitive. This environment makes it essential for modern day businesses to employ skilled marketing professionals and underpins the strong demand for our graduates.
The MSc in Marketing at UCD equips students with the theoretical knowledge, analytical skills, and methodologies necessary for successful careers in marketing. The programme has strong ties with industry, and a central element for which it is noted is a Major Marketing Project for which students work on marketing strategies for leading global companies such as P&G, Unilever, Danone, Mondeléz and PepsiCo.
% Employed after 6 months
Full-Time Programme Duration
Part-Time Programme Duration
Based on class of 2017/18
70% / 30%
International class %
The Smurfit Experience
Want to find out more? Watch the videos below to gain deeper insight into the programme and campus life.
UCD Smurfit School on Tour in Vietnam, Japan & India
Ho Chi Minh, Hanoi, Tokyo, Delhi, Pune & Mumbai