Marketing plays a central role in creating, communicating, capturing and sustaining value for organisations, customers and society. The rapid digital evolution and increasingly savvy consumers have made it essential for organisations to build strong brands, and to engage customers effectively and in innovative ways in order to remain competitive. This environment makes it essential for modern day businesses to employ skilled marketing professionals and underpins the strong demand for our graduates.
Our MSc in Marketing is a rigorous programme designed to prepare graduates for positions in marketing and brand management in Ireland and abroad. The stimulating syllabus challenges graduates not only with core marketing theory, but also nurtures the essential practical skills demanded by today’s industry. Key modules establish advanced competencies in foundational marketing, analytic skills and expertise. Case studies, training for data-based quantitative skills and practical marketing projects, including a major marketing project where students work on marketing strategies for leading global companies, underpin this rewarding programme.
The MSc in Marketing at UCD Smurfit School is currently ranked 31st in the QS Global Masters in Marketing Rankings and is suitable for graduates from any discipline wishing to develop their marketing skills and knowledge.
% Employed after 6 months
Full-Time Programme Duration
QS Ranking 2023
Based on the class of 2022/2023
International class %
The Smurfit Experience
View our Video Gallery and Webinars On-Demand to gain a deeper insight into our programmes and the student experience. These videos and webinars provide valuable and practical insight as you consider your Business Masters options.
Scholarships and Awards
- The Regina Angela Scholarship in Marketing will be awarded to one student from Ireland who has been accepted on the MSc Marketing /Digital Marketing /Marketing & Retail Innovation or the MSc in Marketing Practice programme at UCD and who is in financial need and requires support to complete their Masters. The scholar will receive 100% towards the tuition fee.
- UCD Smurfit Scholarships offer a life-changing opportunity to prospective students. By offering merit-based scholarships, we recruit the highest quality students from across the world; while our financial needs based scholarships put a Masters within reach for a number of ambitious students each year.
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