Overview

This rigorous course is designed to prepare graduates for positions in brand management and marketing in Ireland and abroad. The programme is suitable for business and non-business graduates with a marketing orientation and marketing professionals wishing to build upon their existing skills. It also caters for students with an undergraduate background in psychology, social science or other cognate disciplines which inform marketing theory and practice.

Marketing plays a central role in creating, communicating, capturing and sustaining value for organisations, customers and society. The rapid digital evolution and increasingly savvy consumers have made it essential for organisations to build strong brands, and to engage customers effectively and in innovative ways in order to remain competitive. This environment makes it essential for modern day businesses to employ skilled marketing professionals and underpins the strong demand for our graduates.

The MSc in Marketing at UCD is currently ranked 31st in the QS Global Masters in Marketing Rankings and equips students with the theoretical knowledge, analytical skills, and methodologies necessary for successful careers in marketing. The programme has strong ties with industry, and a central element for which it is noted is a Major Marketing Project where students work on marketing strategies for leading global companies such as P&G, Unilever, Danone, Mondeléz and PepsiCo.