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Overview

This rigorous course is designed to prepare graduates for positions in brand management and marketing in Ireland and abroad. The programme is suitable for business and non-business graduates with a marketing orientation and marketing professionals wishing to build upon their existing skills. It also caters for students with an undergraduate background in psychology, social science or other cognate disciplines which inform marketing theory and practice.

Marketing plays a central role in creating, communicating, capturing and sustaining value for organisations, customers and society. The rapid digital evolution and increasingly savvy consumers have made it essential for organisations to build strong brands, and to engage customers effectively and in innovative ways in order to remain competitive. This environment makes it essential for modern day businesses to employ skilled marketing professionals and underpins the strong demand for our graduates.

The MSc in Marketing at UCD is currently ranked 31st in the QS Global Masters in Marketing Rankings and equips students with the theoretical knowledge, analytical skills, and methodologies necessary for successful careers in marketing. The programme has strong ties with industry, and a central element for which it is noted is a Major Marketing Project where students work on marketing strategies for leading global companies such as P&G, Unilever, Danone, Mondeléz and PepsiCo.

Quick Facts

88%*

% Employed after 6 months

12 Months

Full-Time Programme Duration

September 2023

Starting

#28

QS Ranking 2022

Class Profile

Based on the class of 2022/2023

76

Class size

24

Average Age

72%/28%

Females/Males

10

Nationalities

86%

International class %

The Smurfit Experience

View our Video Gallery and Webinars On-Demand to gain a deeper insight into our programmes and the student experience. These videos and webinars provide valuable and practical insight as you consider your Business Masters options.

Events

Mar

22

Masters Webinar for International Students

Webinar

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Mar

21

Admissions International Recruitment Fairs

Locations worldwide

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Apr

5

Masters and MBA Open Evening

UCD Smurfit School, Blackrock

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Mar

29

Meet us in the USA

Locations in the USA

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Mar

23

Admissions Virtual Drop In Sessions

Zoom

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Discover our Rankings and Accreditations