MSc in Marketing

MSc Marketing 2023, Cybersecurity Representative, Google via TP

“The skills and knowledge gained from the course equipped me with the ability to navigate the ever-changing corporate world. It allowed me to gain a deep understanding of marketing concepts such as consumer behaviour and corporate marketing strategy to name a few. While also giving me the opportunity to work with ambitious and interesting people from around the world. My fellow class ambassadors and myself made sure everyone felt included and part of UCD’s amazing community. The year I spent doing the MSc in Marketing gave me the knowledge and skills I needed but also the confidence to succeed.”

Senior Client Executive at Drury, MSc Marketing 2022

"I chose the MSc Marketing course at UCD Smurfit for a couple of reasons. Mainly, I knew I wanted to further my education and wanted to specialise in Marketing having done business studies for 10 years or so. The reputation that Smurfit had was also a huge factor. I knew I would be obtaining a very reputable degree and learning from academic experts.

In terms of the course itself, all the modules were extremely engaging. There is a lot of group work but that’s probably the most important aspect of it as it really prepares you for working in the real world. I think one of the main things the MSc Marketing does is it gives you a very broad but in-depth understanding of all disciplines of Marketing. You also have the opportunity to work with people from many different countries and cultures which is crucial in business in general. I would highly recommend this course not just from an academic standpoint but also from a social point of view, I’ve made friends for life from the course which really added to my enjoyment of it."

MSc Marketing 2020, Freelance Specialist

"The MSc in Marketing is the perfect balance of high level strategic marketing and practical day-to-day application. The course allowed me to gain a deeper understanding of branding, marketing strategy, consumer research and digital marketing as well as giving me the opportunity to work with people from all over the world. The project we completed in our final trimester was fundamental while interviewing for the role I am in today and I would highly recommend this course to anyone interested in building their confidence across the various fields of marketing."