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Entry Requirements

Please review the entry requirements below. The UCD Smurfit Admissions Office staff have expertise in reviewing international qualifications from around the world and will be able to assess your application's comparability to the Irish entry requirement.

Entry Requirements


 Candidates must have an honours degree in Business or another discipline.

Candidates will be required to attend a single interview. 

A short statement (300 words) entitled "Why I should be accepted on the MSc Marketing Practice Degree" should also be submitted.  

Acceptance is subject to demonstration of an aptitude in marketing.

*Ideally suited to students coming directly from undergraduate studies, or with less than 3 years' work experience

Applications from international students are welcome but competency in English is essential.

* Experiential learning and research skills are paramount for students during this masters , in addition students must also successfully work in collaboration with professional communities and external stakeholders. This requires forming relationships with peers and faculty alongside developing a professional identity, thus we would not recommend this course for graduates with more than 3 years professional experience. Graduates with an excess of three years work experience should consider our Full time MBA programme.



Fees Full-Time EU: €15,760 (academic year 2024/2025)
Full-Time Non-EU: €22,600 (academic year 2024/2025)


Important Note: Tuition fees and other charges are subject to change each year. Read more here.

UCD Alumni can now enjoy a 5% tuition reduction when they are accepted to a programme at UCD Smurfit School.  T's and C's apply.  Learn more here.


Information & Requirements

If English is not your first language, an English language qualification is required for admission to all of our programmes.  The exception to this rule is if you have completed your primary degree or an entire third level qualification through English, in an English speaking country.  Learn More

Some students might have to get a student visa in order to come and study in Ireland. Please check the Irish Naturalisation and Immigration Services website to see if you require a visa.

The Smurfit Admissions Department comprises a dedicated team who are available to answer any questions you might have in relation to the wide range of Business Masters programmes. If you would like to find out more about our programmes or the application process, then please don't hesitate to contact us.  

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