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Career Opportunities

For graduates leaving the programme, brand management has been a popular career path. However, many graduates have gone into other careers, such as market research, business development and consultancy.

88% of our graduates from this programme were employed after 6 months across a range of industry sectors. Source: Latest Graduate Outcomes Survey, published in December 2023.

Potential careers for our graduates include:

Alumni Insights

Emmet Daniels

MSc Marketing Practice 2020, Account Executive at Hubspot

"The MSc in Marketing Development Practise (MDP) was the perfect stepping stone between university and the workplace. The one-to-one coaching, office environment and real-world experience working with clients all made for an incredibly immersive learning experience. However, the value of the MDP goes far beyond what you learn in the classroom. I graduated from the MDP more confident, professional and self-aware, which allowed me to hit the ground running in the workplace. I also left with some friends for life!"

Leah Bashford

MSc Marketing Practice 2020, Junior Brand Manager at Danone

"My year as a marketing advisor is something I will never forget. I came away with invaluable skills and experience, a greater knowledge of marketing from putting theory into practice and gaining real experience working alongside clients. I am grateful for the memories, friendships and relationships I have built and the guidance and support from top class lecturers and industry-expert managers."


UCD Careers Network

The UCD Smurfit Career Development Centre team will work with you to define your career path and support you in developing the career-related skills, know-how, and confidence to pursue your post-MSc career goals.

Our holistic programme is designed to support you at key points in your career development.  Our programme is structured into three key stages, designed to support you in building and driving your own career.

A variety of workshops, events, one-to-one career appointments and access to a range of online tools and resources prepare you for future opportunities. 

Learn more about the UCD Careers Network 

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