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Programme Overview

The MSc in Marketing Practice is a comprehensive intensive masters programme offering students the unique opportunity to gain experience working with real clients on real projects, while also obtaining a masters from Ireland’s top graduate business school.

Students work as “marketing advisors” in the Marketing Development Practice (MDP), a marketing and business training agency, providing business marketing solutions to a wide range of companies, from start-ups and non-profit organisations to large multinational companies.

Operating on the premise of “action-based learning”, students put the theory they learn during lectures into action, working with guidance from experienced industry professionals and managers. Projects include conducting market research, creating marketing and digital strategies, as well as implementing marketing plans and events. The combination of learning marketing theory and then applying it to real work with clients, is unique, setting both the course and its students apart.

Students receive one-to-one guidance and support from managers, enabling them to develop confidence both personally and professionally. The skills students develop include communication, project management, problem solving, teamwork and client management. Students are linked to a strong global alumni community providing them with the opportunity to network and seek mentorship, equipping them with tools to build their own career path once leaving the programme.

The course is suited to graduates from all disciplines, both business and non-business, who are interested in pursuing a career in business or marketing and who want to kick start their career with real work experience. The course transforms students into competent marketing professionals, through the development of both professional and personal skills, which can be taken into any industry. 

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Quick Facts


% Employed after 6 months

11 Months

Full-Time Programme Duration

17th June 2022

Application Deadline

September 2022


Class Profile

Based on 3 year average


Class size


Average Age




International class %

60% / 40%


The Smurfit Experience

View our Video Gallery and Webinars On-Demand to gain a deeper insight into our programmes and the student experience. These videos and webinars provide valuable and practical insight as you consider your Business Masters options. 

You can also learn more about the MSc in Marketing Practice by listening to our dedicatd MDP Podcast Series featuring a host of alumni and marketing leaders. Listen in to gain insight into various industries from the extended MDP network.

Our Students

Our students are the ultimate ambassadors of the Smurfit learning experience and provide the most concrete proof of the excellence that typifies our School.  Hear from some of our students as they share their experiences and motivations for choosing the MSc in Marketing Practice.




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