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Programme Overview

The MSc in Marketing Practice is an intensive masters programme offering students the unique opportunity to gain experience working with real clients on real projects, while also obtaining a masters from Ireland’s top graduate business school. Students work as “marketing advisors” in the Marketing Development Programme (MDP), providing business marketing solutions to a range of companies, from start-ups and non-profit organisations to large multinational companies.

Operating on the premise of “action-based learning”, students put the theory they learn during lectures into action, working with guidance from industry specialists and managers. Projects include research, marketing and digital strategies to plan implementation and events. The duality of both learning and applying this knowledge to the real work with clients, sets both the course and students apart.

Students receive one-to-one guidance and support from managers, enabling them to develop confidence both personally and professionally in skills including communication, project management, problem solving, teamwork and client management. Students are linked to a strong global alumni community providing the opportunity to network and seek mentorship, equipping them with tools to build their own career path once leaving the programme.

The course is suited to graduates from all disciplines, both business and non-business, who are interested in pursuing a career in business or marketing and who want to kick start their career. The course transforms students into competent marketing professionals, through the development of both professional and personal skills.

Quick Facts


% Employed after 6 months

11 Months

Full-Time Programme Duration

31st March 2021

Application Deadline

September 2021


Class Profile

Based on 4 year average


Class size


Average Age




International class %

The Smurfit Experience

View our Video Gallery and Webinars On-Demand to gain a deeper insight into our programmes and the student experience. These videos and webinars provide valuable and practical insight as you consider your Business Masters options.




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