Download Brochure

Register your interest

Other Programmes

Contact Us


Participants are introduced to the language and concepts of finance and business. Using a number of case studies participants will have the opportunity to understand basic financial statements including Profit & Loss Accounts, Balance Sheets and Cash Flow Statements. Participants will develop an appreciation for the judgements and estimates that underpin most financial numbers.


Participants will apply their business understanding to a number of clinically-based case studies via a highly interactive and participative process. The module culminates with participants developing a business plan for an initiative that is important to them in the context of their own clinical practice. While this business plan is valuable in itself, it also serves as a template for future such projects.

The emphasis of this module is on improving practical negotiation and influencing skills required in the workplace. Participants will develop their negotiation skills by learning the most effective strategies to use and by practising with a realistic simulated negotiation exercise set in a hospital environment. A key element of negotiation is the ability to influence others - participants will have the opportunity to discuss and explore solutions to situations in their own workplace where they would like to be more influential.

The Self-Management module will present a number of tools and techniques that will enable participants to better position themselves in how they are perceived by others and in a way that makes their interactions more effective. Using a communications model, participants will learn to adapt their style to their audience. Personal branding and what that entails is examined as well as looking at techniques to help participants be more effective at time management. The most important element of self-management is our attitude to change. The area of change and how it effects the individual will be one of the core underlying strands throughout the module.

Meet the Faculty

Our dedicated team of faculty are widely recognised as skilled educators, ground-breaking researchers and accomplished authors. Through publishing, consulting and teaching they leverage their business expertise and field-based research to deliver programmes, encourage participants to develop new ways of thinking, widen their perspectives and to understand their own challenges and capabilities. The faculty present topics in a range of engaging methods such as ‘action learning’ projects, case studies, role plays, individual assessment and one-on- one coaching, so as to deliver a unique and lasting learning experience.



Patrick is Jefferson Smurfit Professor of Strategic Management at UCD School of Business and Academic Director, UCD Executive Education. Before entering academia, he worked in a number of financial analysis, corporate strategy and senior HR roles with KPMG, Jefferson Smurfit Group, The Investment Bank of Ireland and An Post. His research, teaching and consulting interests include strategy development and execution, managing change, organisation development, organisational change and leadership development, with clients in the US, Asia and Europe including DuPont, BOC Gases, Industrial and Commercial Bank of China Ltd and Keppel Group (Singapore). He has presented papers at numerous research conferences and is widely published in leading journals. He also held the position of UCD Vice-President of Staff and Administrative Systems.

Séamas is Full Professor of Organisation, Technology & Society at UCD College of Business and former Director of the Centre for Innovation, Technology & Organisation (CITO). He holds a PhD in Management/Organisation Studies from the University of Cambridge, and a Bachelor’s degree (Hons, 1st class) in Electrical Engineering & Microelectronics from UCC. He also holds a Diploma in Business and Executive Coaching from UCD, and is a practicing executive coach. Séamas’ research interests are broadly concerned with the relationship between knowledge, technology, and social organisation. Key themes include the management of organisational change and its politics; leadership and coaching cultures; psychosocial aspects of organisation - the role of affectivity and embodiment in processes of knowing, organising, and relating.



Colm founded Dynamic Leadership Development after over ten years global experience in leadership and executive development within the I.T. and Professional Services sectors. As a coach and trainer, Colm is passionate about assisting leaders and their teams to achieve meaningful behaviour changes that drive business results through focused and engaging coaching and training interventions. He uses recognised psychological frameworks in helping clients obtain long lasting changes. He is a member of UCD Smurfit School associate faculty for the suite of coaching diploma programmes. Colm has Postgraduate Diplomas in both Executive Coaching and Coaching Psychology as well as in Training & Development. He is a certified Myers Briggs, Birkman Method and NLP facilitator. He also has a BComm and MAcc and was a qualified chartered accountant for a number of years. Colm is a member of EMCC.

Discover our Rankings and Accreditations