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MSc International Marketing Practice

Bord Bia Marketing Fellowship Programme

How to Apply

Bord Bia and Smurfit Executive Development at UCD Michael Smurfit Graduate Business School are now accepting applications for the MSc International Marketing Practice (Bord Bia Marketing Fellowship Programme) until mid September 2024.

There are approximately 20-23 places available on this programme. Interested applicants must be available if selected to take part in the assessment process in end October through November 2024 (exact dates to be confirmed) and if successful must be ready to commence the programme on a full-time basis on 10th March 2025*

Programme Application Journey

Application Journey

  1. Eligibility: Consider if you have a passion for, and wish to pursue a career with the Irish Food, Drink and Horticulture Industry. You should understand Bord Bia's mission and purpose. A minimum 2:1 degree with 2 - 3 years post-graduate professional experience is also required.
  2. Apply: An online application should be completed as part of the application process. This includes; general questions about yourself, copy of CV, a professional photo, University degree Certificate and transcripts in addition to 3 short 100 word essay-style questions. Applications are now open and close midnight GMT 15th September 2024.
  3. Online Assessments:
    • Psychometrics - Shortlisted applicants will be invited to complete up to 3 psychometrics during the application process. These can be shared with you upon request after the selection process has ended in early 2025. Successful candidates will also be shared their psychometric results as part of their Professional and Career Development module during the programme.
    • Language Fluency - If you have a level of fluency in a relevant language to one of the programme market locations e.g. French, Spanish, German, Italian, Mandarin Chinese, Japanese (but not limited to) you will be invited to complete an online assessment and potentially an informal phone call with a native speaker. Please note that you may still be considered for other markets that are English speaking aside from your language being assessed.
  4. Assessment Centre: Assessment centre will take place from 29th October to 20th November 2024
    • First Round Interview (online via Zoom) - Tasked to deliver a short presentation on a pre-assigned brief, followed by a short Q&A, before a structured competency-based interview with a panel. Interview panellists consist of Bord Bia, University College Dublin and Food/Drink Industry representatives.
      • Written Language Assessment - If you have been shortlisted for your level of fluency in a specific language you will be tasked with a short written exercise before your interview.
    • Second Round Interview (in-person) - Further shortlisted candidates may be asked to attend and in-person second round interview on 19th or 20th November 2024. Exact details will be provided at this stage of the assessment centre.
  5. Offer: Successful candidates will be sent an offer by 20th December 2024 including their assigned market location and will be required to sign a learning assignment internship agreement committing to the full-time 18-month programme starting 10th March 2025.

If you have any queries about this programme, please contact a member of our team by email

To be eligible for the programme, applicants must meet the following entry requirements:

AND Participants should hold a primary degree. Minimum 2.1
A minimum of 2-3 years' experience working within a client-facing environment
Committed to a career in the Irish food, drink and agribusiness industry
Although fluency in certain foreign languages is required for particular markets this is not an absolute requirement as there are also English speaking locations. Fluency is required for markets such as French/German/Dutch/Spanish/Italian/Russian/Polish/Japanese/Korean or Chinese. English speaking locations include: UK/USA/U.A.E./Australia/Holland/Sweden. Note: locations are subject to confirmation.

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