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MSc International Marketing Practice

(Bord Bia Fellowship)

Develop the expertise you need to become a future leader in the food industry

Programme Overview

UCD Smurfit School and Bord Bia are now seeking applications from graduates with a minimum of 2-3 years experience from all disciplines and roles.  You will gain exciting overseas industry experience while being awarded an internationally recognised Masters. We have assembled the world’s best food industry educators from business schools including Harvard, IMD, NYU Stern and UCD Smurfit School.

This is a full scholarship programme. All tuition fees are paid and, in addition, you receive a tax free bursary of approximately €28,000 per 12 months. 


Key Details


Next Intake

Fees + bursary paid


18 Months


9 Modules


NFQ Level 9 / 90 ECTS*

Accredited / Credits

Programme Structure

Placement of the Fellowship participants will be selected from locations which may include New York, London, Dubai, Sydney, Shanghai, Paris, Amsterdam, Madrid, Milan, Düsseldorf, Stockholm and Warsaw. A sample of locations are show and are subject to confirmation. 

While it is intended to offer 70 scholarship places in total UCD Smurfit School and Bord Bia reserve the right to offer scholarship places to more or less than the target of 70 places. It is hoped that 20 of these places will be offered on the Bord Bia Fellowship programme with the remaining on the other three Bord Bia scholarship programmes. Exact bursary amount depends on allocated location.

The Smurfit Experience



Bord Bia Marketing Fellow, Germany



Bord Bia Marketing Fellow, UK



Bord Bia Marketing Fellow, UAE

Top 50 Global Ranking

UCD Smurfit Executive Development has been ranked 1st in Ireland, 24th in Europe and 43rd in the world for its Open Enrolment programmes according to the prestigious 2019 Financial Times Executive Education Rankings. In securing the 43rd place, it is the third consecutive year that Smurfit Executive Development has achieved a global top 50 ranking, rising five places from the 2018 ranking of 48th. By securing a top 25 ranking amongst European peers, UCD Smurfit Executive Development is one of only 10 business schools in the UK and Ireland to feature in the ranking.

Discover our Rankings and Accreditations