MSc in Marketing

Overview

Marketing plays a central role in creating, communicating, delivering, and sustaining value for organisations, customers, and society. The rapid digital evolution, data overload and increasingly demanding consumers have made it more challenging for organisations to forecast market trends, understand consumers needs, build and maintain customer trust, and engage with consumers in innovative ways to remain competitive. This challenging and ever-evolving environment necessitates modern day businesses to employ skilled marketing professionals and underpins the strong demand for our graduates.

Our MSc in Marketing is designed to equip our students with the capabilities to address the evolving needs of the marketing industry, with a strong emphasis on strategic decision-making, data-driven insights, and digital competence. Through our modules, students will gain proficiency in marketing principles, augmented by hands-on projects, case studies, analytical exercises, and real-world challenges posed by industry partners. This programme is both intellectually stimulating and pragmatically rewarding, preparing graduates for positions in marketing management in Ireland and abroad.

The MSc in Marketing at UCD Smurfit School is currently ranked 37th in the QS Global Masters in Marketing Rankings and is suitable for graduates from any discipline wishing to develop their marketing skills and knowledge.

Scholarships and Awards

• UCD Smurfit Scholarships offer a life-changing opportunity to prospective students. By offering merit-based scholarships, we recruit the highest quality students from across the world; while our financial needs based scholarships put a Masters within reach for a number of ambitious students each year.