Programme Benefits
By the end of the programme, participants will be able to:
- Understand AI concepts in plain English and business-oriented language
- Identify high-value, low-risk AI use cases
- Evaluate AI investments and ROI realistically
- Lead AI initiatives without deep technical knowledge
- Manage ethical, legal, and governance risks
- Build organisational readiness for AI adoption
Programme Structure
The course is delivered live and in person over two consecutive days at UCD Smurfit Executive Development, Blackrock, Co. Dublin.












