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Programme Overview

Negotiation is a critical skill for competitiveness in all businesses, but how much time do you place on shaping your negotiation strategies and sharpening your skills? Few of us enter negotiations with much more than our instincts and some cursory planning, exposing ourselves to risk if our opponent is better prepared or has a greater arsenal of negotiation tactics.

Sometimes we don’t know even how well - or how badly – we have fared in the negotiation; our opponents certainly don’t tell us. At best we have a subjective feeling for what is a satisfactory outcome, without giving much consideration to what could have been achieved with a better negotiation strategy.

This course will give the participant the tools and skills needed to defend their interests and attain their goals in negotiation. It provides strategies for achieving better outcomes and even the most experienced negotiators will enhance their negotiation skills by adopting a comprehensive framework of negotiation strategies, expanding their repertoire of tactics, and reflecting on their style, strengths and weaknesses.

The course combines action learning, practical insights, and leading-edge theoretical concepts. A strong emphasis is placed on skill development and practice through the use of role-play and diagnostic reflection.

Key Details

24th March 2020

Next Intake



3 consecutive days



Class Size

Certificate of Completion


The Smurfit Experience



MERC Partners



Siemens Limited (Healthcare Sector)



Pfizer Healthcare Ireland

Module Dates



Module 1

Tuesday 24th March 2020

Module 2

Wednesday 25th March 2020

Module 3

Thursday 26th March 2020


High Performance Sales and Business Development

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