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Programme Overview

No organisation, it seems, is immune to the reality where business models, value propositions, customer experiences, products, services, organisational processes, employee experience, and management practices have been or are being, transformed by digital technologies such as social media, mobile, analytics, cloud, augmented reality, 5G, Internet of Things (IoT), blockchain, and artifcial intelligence.

Digital is enabling organisations to do things that are just not possible or commercially viable in a physical-only world. With such opportunities, it is therefore paramount that all organisations have a innovative strategy that clearly maps out how the organisation plans to leverage digital and the operational and strategic outcomes that it is seeking.

However, both formulating and executing this strategy requires re-wiring the organisation for digital, building the necessary organisational capabilities, and changing the organisation so that digital becomes part of its DNA. This is the transformation component of digital transformation. However, research reveals that this is incredibly diffcult to achieve and that most organisations are struggling in realising their digital ambitions.

The Diploma in Digital Innovation and Transformation will explore the impact that technology is having on markets and competition, as well as the innovative opportunities that it provides for organisations. Participants will gain a thorough understanding of how organisations can deploy digital technologies both strategically and operationally. By analysing cases across diverse industries and organisations, participants will discover a core of common practice that serves as a basis for the development of a general framework for digital innovation and transformation with strong practical relevance. This will also provide guidance to successfully navigate the digital landscape.

Key Details

Autumn 2024 TBC

Next Intake

€8,670 & €8,260*(*UCD Business Alumni)


9 Months


6 X 2 day modules


NFQ Level 9 / 30 ECTS

Accredited / Credits

Module Dates





Module 1: What digital means for strategy, structure, and competition

Thurs 23rd November 1.30pm – 5pm

Fri & Sat 24th & 25th November 2023

Prof Joe Peppard/ Prof Ciaran Heavy

Module 2: Data, artificial intelligence, and analytics

Fri & Sat 19th & 20th January 2024

Prof Joe Peppard / Prof Mike O’Neill

Module 3: Demand and supply chains applications

Fri & Sat 1st & 2nd March 2024

Prof Joe Peppard / Prof Marius Claudy

Module 4: Architecting the organisation for digital 

Fri & Sat 5th & 6th April 2024

Prof Joe Peppard / Prof Brian McGrath

Module 5: Digital innovation and strategy

Fri & Sat 17th & 18th May 2024

Prof Joe Peppard /  Dr. Ian Kierans

Module 6: Leading digital business transformation

Fri & Sat 28th & 29th June 2024

Prof Joe Peppard

MSc Pathway

This standalone diploma also forms part of the optional MSc in Business (Leadership & Management Practice) Pathway. The pathway framework is comprised of nine diploma programmes. If participants successfully complete any three of these nine diplomas within a recommended 5-year timeframe, they are awarded with the MSc in Business (Leadership & Management Practice).

Our portfolio of pathway diplomas build on your existing skill set and add relevant value to your business needs. From corporate governance to leadership development, our diplomas deepen your understanding of contemporary business issues and will help you become a stronger leader who can deal with complex issues in rapidly-changing environments. Our unique teaching method, immersive learning environment and world-class faculty combine to produce an educational experience like no other.

The majority of our diploma programmes are delivered over a series of 6 two-day workshops within a 10-12 month period. Workshops are typically held on Fridays and Saturdays to minimise interference with busy work schedules. The majority of our diploma programmes are assessed on a module-by-module basis through a variety of practical assignments. There are no examinations (excluding the Diploma in Corporate Governance).

Smurfit Executive Development ranked 35th globally in latest 2023 Financial Times Rankings

UCD Smurfit Executive Development has been ranked 35th in the world in the 2023 Financial Times Executive Education Open Enrolment rankings. We are ranked 1st in Ireland and 21st in Europe with an increased overall participant satisfaction rating at 9.33/10.

The only Irish business school ranked in the Open Enrolment rankings, Smurfit Executive Development is globally ranked 25th place for New Skills and Learning, 28th place for Aims Achieved and 28th place for International Location which highlights the extent to which programmes are run off-site and outside the school’s base country and region bringing diversity of thought to the learning environment.

In addition, UCD Smurfit Executive Development ranked 34th for Teaching Methods and Materials, 35th for Course Design and 37th for Faculty. Find out more here.

Discover our Rankings and Accreditations