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Programme Overview

Driving sustainable and profitable growth in organisations is complex and highly rewarding.Sales, Marketing, Customer Success, Operations and Business Development leaders are all required to execute ambitious growth-sales strategies. No individual leader or function can deliver sustainable and profitable growth on their own.

This diploma is designed to equip senior executives and commercial leaders with an in-depth understanding of how to create an executable growth strategy and unlock the next level of business performance. It will help participants to develop their own thinking and de-risk growth strategies with clarity, focus and confidence.

Our unique combination of industry practitioners and Smurfit academics will provide participants with frameworks, leading-edge management models, concepts, and results-based learning that will make a measurable difference to their business efficiency and performance levels. The programme will also address ways of working and collaborating across teams who are responsible for delivering growth and performance objectives.

This programme blends academic rigor and applied knowledge of Sales Strategy Execution. Past participants on this programme have identified sources of performance gain that have in cases delivered 25% growth. 

Key Details

Wednesday 9th October 2024

Next Intake

€8,670 & €8,260*


12 Months


6 X 2 Day Modules


NFQ Level 9 / 30 ECTS

Accredited / Credits

Module Dates

Module Title

Module Faculty

Module Dates

Module 1: Strategy for Breakthrough Sales Performance SBUS41980

John O'Gorman 

Wednesday 9th, Thursday 10th and Friday 11th October 2024. 

Module 2: Leading and Coaching for Breakthrough Performance  SBUS41960

Pamela Fay

Wednesday 20th, Thursday 21st November 2024

Module 3: Value-Based Sales and Customer Success SBUS41950

Associate Professor Andrew Keating

Friday 10th and Saturday 11th of January 2025

Module 4: Executing High Performance Business Development, Client Acquisition and Growth  SBUS41930

John O'Gorman and Dr, Gearóid Hardy

Friday 21st and Saturday 22nd February 2025

Module 5: Negotiations – Changing the Game SBUS41940

Stephen Boyle

Friday 11th and Saturday 12th April 2025

Module 6: Talent Management, Collaboration and Winning SBUS41970

Dr. Gearóid Hardy and John O'Gorman 

Wednesday 21st and Thursday 22nd May 2025

Please note - 100% attendance is required at all modules. Should you miss a module due to unexpected circumstances, there is no longer an option to take that module with another intake of the programme.

Visit for full details. 

Timing: Typically 9.00am to 5.00pm on weekdays and 8.30am to 4.30pm on a Saturday

MSc Pathway

This standalone diploma also forms part of the optional MSc in Business (Leadership & Management Practice) Pathway. The pathway framework is comprised of 10 diploma programmes. If participants successfully complete any 3 of these 10 diplomas within a recommended 5-year timeframe, they are awarded with the MSc in Business (Leadership & Management Practice). 

Our portfolio of pathway diplomas builds on your existing skill set and adds relevant value to your business needs. From corporate governance to leadership development, our diplomas deepen your understanding of contemporary business issues and will help you become a stronger leader who can deal with complex issues in rapidly changing environments. Our unique learning method, immersive environment and world-class faculty all come together to deliver a learning experience unlike any other.

The majority of our diploma programmes are delivered over a series of 6 two-day workshops within a 10-12 month period. Workshops are typically held on Fridays and Saturdays to minimise interference with busy work schedules. The majority of our diploma programmes are assessed on a module by module basis through a variety of practical assignments, there are no examinations (excluding the Diploma in Corporate Governance).

Smurfit Executive Development ranked 35th globally in latest 2023 Financial Times Rankings

UCD Smurfit Executive Development has been ranked 35th in the world in the 2023 Financial Times Executive Education Open Enrolment rankings. We are ranked 1st in Ireland and 21st in Europe with an increased overall participant satisfaction rating at 9.33/10.

The only Irish business school ranked in the Open Enrolment rankings, Smurfit Executive Development is globally ranked 25th place for New Skills and Learning, 28th place for Aims Achieved and 28th place for International Location which highlights the extent to which programmes are run off-site and outside the school’s base country and region bringing diversity of thought to the learning environment.

In addition, UCD Smurfit Executive Development ranked 34th for Teaching Methods and Materials, 35th for Course Design and 37th for Faculty. Find out more here.

Discover our Rankings and Accreditations