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Programme Overview

Driving sustainable and profitable growth in organisations is complex and highly rewarding.Sales, Marketing, Customer Success, Operations and Business Development leaders are all required to execute ambitious growth-sales strategies. No individual leader or function can deliver sustainable and profitable growth on their own.

This diploma is designed to equip senior executives and commercial leaders with an in-depth understanding of how to create an executable growth strategy and unlock the next level of business performance. It will help participants to develop their own thinking and de-risk growth strategies with clarity, focus and confidence.

Our unique combination of industry practitioners and Smurfit academics will provide participants with frameworks, leading-edge management models, concepts, and results-based learning that will make a measurable difference to their business efficiency and performance levels. The programme will also address ways of working and collaborating across teams who are responsible for delivering growth and performance objectives.

This programme blends academic rigor and applied knowledge of Sales Strategy Execution. Past participants on this programme have identified sources of performance gain that have in cases delivered 25% growth. 

Key Details

Wednesday 9th October 2024

Next Intake

€8,670 & €8,260*

Fees

12 Months

Duration

6 X 2 Day Modules

Delivery

NFQ Level 9 / 30 ECTS

Accredited / Credits

Module Dates

Module Title

Module Faculty

Module Dates

Module 1: Strategy for Breakthrough Sales Performance SBUS41980

John O'Gorman 

Wednesday 9th, Thursday 10th and Friday 11th October 2024. 

Module 2: Leading and Coaching for Breakthrough Performance  SBUS41960

Pamela Fay

Wednesday 20th, Thursday 21st November 2024

Module 3: Value-Based Sales and Customer Success SBUS41950

Associate Professor Andrew Keating

Friday 10th and Saturday 11th of January 2025

Module 4: Executing High Performance Business Development, Client Acquisition and Growth  SBUS41930

John O'Gorman and Dr, Gearóid Hardy

Friday 21st and Saturday 22nd February 2025

Module 5: Negotiations – Changing the Game SBUS41940

Stephen Boyle

Friday 11th and Saturday 12th April 2025

Module 6: Talent Management, Collaboration and Winning SBUS41970

Dr. Gearóid Hardy and John O'Gorman 

Wednesday 21st and Thursday 22nd May 2025

Please note - 100% attendance is required at all modules. Should you miss a module due to unexpected circumstances, there is no longer an option to take that module with another intake of the programme.

Visit www.smurfitschool.ie/executivedevelopment/contactus/faqs/ for full details. 

Timing: Typically 9.00am to 5.00pm on weekdays and 8.30am to 4.30pm on a Saturday

MSc Pathway

This standalone diploma also forms part of the optional MSc in Business (Leadership & Management Practice) Pathway. The pathway framework is comprised of 10 diploma programmes. If participants successfully complete any 3 of these 10 diplomas within a recommended 5-year timeframe, they are awarded with the MSc in Business (Leadership & Management Practice). 

Our portfolio of pathway diplomas builds on your existing skill set and adds relevant value to your business needs. From corporate governance to leadership development, our diplomas deepen your understanding of contemporary business issues and will help you become a stronger leader who can deal with complex issues in rapidly changing environments. Our unique learning method, immersive environment and world-class faculty all come together to deliver a learning experience unlike any other.

The majority of our diploma programmes are delivered over a series of 6 two-day workshops within a 10-12 month period. Workshops are typically held on Fridays and Saturdays to minimise interference with busy work schedules. The majority of our diploma programmes are assessed on a module by module basis through a variety of practical assignments, there are no examinations (excluding the Diploma in Corporate Governance).

FT Global Rankings confirm UCD as leading Irish provider of Executive Education

UCD Smurfit Executive Development has been ranked in the global top 50 and EU top 25 in both the Open Enrolment and Custom Executive Education in the 2024 Financial Times Executive Education Rankings continuing its place as Ireland’s leading provider of Executive Education. 

The School is ranked 33rd in the world in the Custom Executive Education Rankings. Within the ranking criteria, the School ranked an impressive 4th globally for Growth reflecting year-on-year revenue growth and repeat business and 27th for Programme Design which ensures flexibility of the curriculum and cutting-edge expert lecturers. Overall, Client Satisfaction is highest in Ireland and ranks 23rd globally.

In the Open Enrolment Ranking, Smurfit Executive Development ranked 46th globally and first in Ireland marking the 7th year in the global top 50. Among the criteria used to assess the categories, the School scored in the global top 50 in 12 out of 14 categories. Find out more here

The ranking demonstrates consistency at the highest standard in the delivery of world-class executive education programmes and places UCD Smurfit Executive Development with an elite group of business institutions that are among the most recognised in the world.

Discover our Rankings and Accreditations