Programme Overview
Digital is enabling organisations to do things that are just not possible or commercially viable in a physical-only world. With such opportunities, it is paramount that all organisations have an innovative strategy that clearly maps out how the organisation plans to leverage digital and the operational and strategic outcomes that it is seeking.
However, both formulating and executing this strategy requires re-mapping and changing the organisation so that digital becomes part of its DNA. This is the transformation component of digital transformation. However, research reveals that this is incredibly difficult to achieve and that most organisations are struggling in realising their digital ambitions.
By attending the Diploma in Digital Innovation and Transformation participants will gain a thorough understanding of how organisations can deploy digital technologies both strategically and operationally. By analysing cases across diverse industries and organisations, participants will discover common practices and frameworks with strong practical relevance providing guidance to successfully navigate the digital landscape.
At Smurfit Executive Development our team have carefully designed this programme for everyone—whether your background is technical or non-technical. Our experience and research shows that successful digital innovation and transformation happens only when the entire organisation collaborates. We look forward to discussing your digital ambitions and challenges.
Key Details
23 October 2025
Next Intake
€8,890 & €8,445 *(*UCD Business Alumni)
Fees
9 Months
Duration
6 X 2 day modules
Delivery
NFQ Level 9 / 30 ECTS
Accredited / Credits
Module Dates
|
MODULE |
FACULTY |
DATE |
|
Module 1: What digital means for strategy, structure, and competition |
Prof Joe Peppard and Prof Ciaran Heavey |
Fri. 24 & Sat 25th October 2025 |
|
Module 2: Data, artificial intelligence, and analytics |
Prof Mike O’Neill |
Wed. 3rd & Thurs. 4th December 2025 |
|
Module 3: Demand and supply chains applications |
Prof Marius Claudy and Prof Joe Peppard |
Fri. 23rd & Sat. 24th January 2026 |
| Module 4: Architecting the organisation for digital |
Brian McGrath and Prof Joe Peppard |
Wed. 4th & Thur. 5th Mar. 2026 |
|
Module 5: Digital innovation and strategy |
Dr. Ian Kierans and Prof Joe Peppard |
Fri. 24th & Sat 25th April 2026 |
|
Module 6: Leading digital business transformation |
Prof Joe Peppard |
Wed. 3rd & Thurs. 4th June 2026 |
Please note - 100% attendance is required at all modules. Should you miss a module due to unexpected circumstances, there is no longer an option to take that module with another intake of the programme – visit www.smurfitschool.ie/executivedevelopment/contactus/faqs/ for full details. Typical day runs from 9.00am to 5.00pm.
MSc Pathway
This standalone diploma also forms part of the optional MSc in Business (Leadership & Management Practice) Pathway. The pathway framework is comprised of eleven diploma programmes. If participants successfully complete any three of these eleven diplomas within a recommended 5-year timeframe, they are awarded with the MSc in Business (Leadership & Management Practice).
Our portfolio of pathway diplomas build on your existing skill set and add relevant value to your business needs. From corporate governance to leadership development, our diplomas deepen your understanding of contemporary business issues and will help you become a stronger leader who can deal with complex issues in rapidly-changing environments. Our unique teaching method, immersive learning environment and world-class faculty combine to produce an educational experience like no other.
The majority of our diploma programmes are delivered over a series of 6 two-day workshops within a 10-12 month period. The majority of our diploma programmes are assessed on a module-by-module basis through practical assignments.
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