Alumni Testimonials
Seamus Egan
CEO, Turas Mobility Services Ltd
“The UCD Diploma in Advanced Business & Executive Coaching has been transformative for me. It goes beyond surface-level behaviour change and dives into the origins of leadership behaviour. I learned that sustainable transformation requires understanding the unconscious patterns that drive how we lead. The programme equipped me to work at a psychodynamic level, using approaches like Gestalt and Transactional Analysis. This has allowed me to help leaders, and myself, uncover and integrate these patterns, using awareness as the true agent of change rather than simply layering new behaviours over old habits. For me, this has meant a profound shift in how I coach and lead. I’ve seen leaders evolve, and not just adopt new techniques, to become the best version of themselves. For any organisation or individual seeking meaningful leadership development, this diploma delivers transformation that lasts.”
Martina Doyle
Senior Director Commercial Operations & Customer Engagement, West Pharmaceutical Services
"An incredible transformative learning experience! I was fortunate to complete the Diploma in Advanced Business and Executive Coaching with Dr Geoff Pelham and Jenny Stacey. The programme gave me a deeper understanding of coaching theory and of the psychological frameworks that underpin coach practice. My learning built through each module and through the supportive community of my fellow participants. It was also highly experiential and had guest coaches sharing their valuable insights. Working in a dynamic and fast-paced industry, the programme helped me with a deeper personal growth, an increased awareness of others and the dynamics at play in the wider system."
Dave Carroll
Director of Operations, National Directorate for Fire & Emergency Management
“Completing the Diploma in Advanced Business and Executive Coaching with Pam and Jenny has been one of the most rewarding experiences of my career. The blend of academic insight and practical coaching techniques challenged me to think differently. It wasn’t just about learning new skills; it was about transforming how I approach leadership and how I support others to reach their full potential. I cannot recommend this course highly enough. It will change the way you see yourself, your team, and your role as a leader.”
Aiden Cawley
Senior Leader, Siemens
“As an internal coach in my organisation I have found that to truly hold space for transformational coaching, a much deeper knowledge of human nature and thinking is required. The Advanced Diploma provided high-quality, evidence-based teaching, with proven frameworks and methods to help people break recurring patterns and move towards more sustainable ways of working and leading. The programme created a structured environment to practice and test these approaches with other coaches. We formed a kind of “perspective-sharing circle” where we could discuss the theory, challenge each other’s assumptions, and translate the academic content into clear, practical coaching strategies. This blend of academic rigor and experiential learning is what makes this course so powerful. If you want to move from simply using coaching techniques to consistently enabling meaningful results for your clients and organisation, this is a powerful place to invest your development.”
Fiona Traynor
Leadership Coach, Traynor Coaching and Consulting
"The Advanced Diploma provided a strong academic grounding, yet the real gift for me was the experiential transformation it invited. The in-person exercises and assignments were thoughtfully designed and deepened my awareness of the coaching process and understanding of the psychological dimensions present in the coaching work. Jenny and the faculty created the conditions for deep reflection, enabling me to explore and intentionally shape how I show up as a coach."
Kevin Totterdell
Senior Executive Coach & Mentor
“This Diploma was transformative for me. It deepened my understanding of what it means to be a coach, not just to do coaching. The programme helped me integrate my business and life experience with advanced psychological frameworks such as Gestalt, psychodynamics, and Transactional Analysis, giving me a far richer awareness of human behaviour and need.
I found myself shifting from a coach who understood the tools of coaching to an understanding coach, one able to work with greater depth, courage, and presence. The learning environment was rigorous yet supportive, blending academic excellence with real-world application. It has had a lasting impact on how I think, relate, and coach.”
Sarah Daly
Founder & CEO, Sarah Daly Business Consulting & Executive Coaching
“Completing the Advanced Diploma in Business & Executive Coaching with Dr Geoff Pelham and Jenny Stacey was a truly transformative experience. The programme deepened my understanding of coaching theory and frameworks such as Gestalt and Transactional Analysis. It challenged me to become more self-aware, to reflect deeply, and to show up fully as a coach. One of the most valuable outcomes was learning how to integrate coaching into my consulting work in a way that is both structured and empathetic. This journey has strengthened my ability to support business owners and leaders.”
Kerry O'Brien
CEO, Red Blue Geo & Executive Team Coach
"The Advanced Diploma's blend of introspection and theory proved transformative for my coaching practice. Jenny Stacey and Pam Fay pushed me to think critically about real-world application while deepening my understanding of the psychological frameworks underpinning our discipline. The programme fostered profound personal growth and equipped me with insights that continue to enhance my work with clients today.”
Fiona Taylor
Head of People & Culture, Retainit
“This programme delivered a highly valuable learning experience, combining academic rigour with practical relevance. It strengthened my professional perspective and emotional intelligence. Most importantly, it equipped me with the tools to hold a reflective, high - trust space where others can deepen their awareness and make informed, conscious choices. I completed the course feeling more confident in my ability to create and drive forward meaningful impact.”
Brendan Kenny
Director of Program Management, Applied Materials
“The Advanced Coaching Diploma has had a profound impact on my leadership and coaching skills. The programme deepened my understanding of coaching’s psychological foundations and broadened my practical experience, supported by a community of engaged peers. This journey has cultivated greater self-awareness and confidence, a transformation felt most keenly during the Team Coaching diploma, where the complexity of guiding a team within its organisational context tested and strengthened my capabilities. The curriculum and teaching have delivered invaluable skills that have enriched my professional practice, and I am sincerely grateful for this period of growth as I complete my master’s in business and executive coaching at UCD Smurfit.”












