Content includes
Click on each of the tabs below to get an overview of the content for each day of the programme, for deeper insights download our brochure and contact our Executive Development Team.
- Decoding Digital: The Language of Digital and Digital Transformation: Cut through the jargon and uncertainty. Build a clear understanding of digital and AI, why data is the currency of the digital economy, and how technology can drive meaningful organisational transformation.
- Harnessing the Capabilities of Technology: Strategic and Operational Applications: Discover how organisations are using technologies like cloud, IoT, AI, and analytics to unlock data, drive efficiency, enhance employee experience, enable new business models, and make smarter, faster decisions.
- The Foundations and Application of Artificial Intelligence (AI): Demystify AI, including Generative AI, and understand its strategic and operational impact. Explore real-world applications, types of AI, and critical considerations such as data quality, privacy, bias, regulation, and ethics.
- Exploring Digital and AI Business Models: Learn a practical framework to understand and compare digital business models. Examine their advantages, challenges, and sources of competitive advantage, and explore how AI-driven, outcome-focused models are shaping the future of business.
- Building a Strategy for Digital and AI: Go beyond technology investment. Develop a clear, aligned digital strategy that drives competitive and operational advantage, and learn how to evolve strategy as technologies and organisational needs change.
- Taking a Portfolio Perspective of Digital and AI Investments: Not all investments deliver equal value. Learn a framework to evaluate and prioritise digital and AI initiatives, ensuring your organisation maximises strategic and operational impact.
- Implementing Technology and Delivering Value: Technology adoption is just the start - real value comes from integration and execution. Explore how to translate technology into measurable business outcomes.
- Leading Digital and AI Business Transformation: Understand what it takes to achieve genuine transformation, the challenges you may face, and how leadership drives success in a data-enabled, AI-driven world.
- Pathways to Digital and AI Business Transformation: Explore four proven pathways for transformation. Assess their pros and cons, anticipate organisational “explosions,” and learn how to manage them to become a top-performing, future-ready enterprise.
- Mapping the Pathway to Success: Turn strategy into action. Learn a practical tool to map digital transformation initiatives and see how real organisations are managing change to achieve tangible results.
- Wrap-up, lessons and takeaways: Reflect, consolidate, and leave with actionable insights to lead your organisation’s journey in AI and digital transformation.
Faculty Lead - Prof. Joe Peppard
Professor Joe Peppard is Academic Director at UCD Smurfit Executive Development. Previously, he was a faculty member at MIT Sloan School of Management, ESMT Berlin, and at Cranfield School of Management, UK. A leading authority on digital transformation, his research studies contemporary issues and challenges that managers face in an environment of accelerating technological change. While academically rigorous, with his research he seeks to steer a pragmatic path. He recognises that managers want frameworks and models to help them understand their own predicaments, insights to figure out options and consequences, and clear actionable advice and guidance. In his writings and teaching, Professor Peppard seeks to help the busy manager to be successful. Last year, The Wall Street Journal cited his research on digital transformation as one of “10 tech events that will shape the future.”
Industry Guest - Patrick Ward
Patrick began his career at Nortel and has held various leadership roles in the UK, Canada and Ireland. During his 12 years at Microsoft, he originally managed the P & L for the Windows Business for Ireland, launching Windows 8, Windows 10 and Surface in the Irish Market. As Internet of Things (IOT) Partner Director for Microsoft EMEA, Patrick pioneered a Business Model consulting approach to IoT sales, which was adopted by Microsoft worldwide. Training and mentoring teams globally, Patrick led consulting engagements with Bosch, Siemens, ABB and many other organisations large and small. Patrick established his consultancy Aitheria Partners which consults globally on AI and Data Analytics adoption. Using a technical understanding with commercial acumen approach. He serves as a Director of Partner Development (Europe) with Edge AI Foundation. He is a Commercialisation Fund Evaluator for Enterprise Ireland assessing research institutions and startups seeking to bring innovations to market and drive commercial success at scale.
Discover our Rankings and Accreditations
