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Certificate in Healthcare Management Practice (Virtual Delivery - Live Online)


The programme is delivered over 6 days and encompasses the following:

Participants are introduced to the language and concepts of finance and business. Using a number of case studies participants will have the opportunity to understand basic financial statements including Profit & Loss Accounts, Balance Sheets and Cash Flow Statements. Participants will develop an appreciation for the judgements and estimates that underpin most financial numbers.

Participants will apply their business understanding to a number of clinically-based case studies via a highly interactive and participative process. The module culminates with participants developing a business plan for an initiative that is important to them in the context of their own clinical practice. While this business plan is valuable in itself, it also serves as a template for future such projects.

The emphasis of this module is on improving practical negotiation and influencing skills required in the workplace. Participants will develop their negotiation skills by learning the most effective strategies to use and by practising with a realistic simulated negotiation exercise set in a hospital environment. A key element of negotiation is the ability to influence others - participants will have the opportunity to discuss and explore solutions to situations in their own workplace where they would like to be more influential.

The Self-Management module will present a number of tools and techniques that will enable participants to better position themselves in how they are perceived by others and in a way that makes their interactions more effective. Using a communications model, participants will learn to adapt their style to their audience. Personal branding and what that entails is examined as well as looking at techniques to help participants be more effective at time management. The most important element of self-management is our attitude to change. The area of change and how it affects the individual will be one of the core underlying strands throughout the module.

This module will provide participants with best practice guidelines on how to lead and manage change in the constantly-shifting context of the Irish healthcare system. Adopting an action-learning approach, participants will work on real projects to understand and develop the skills of change diagnosis, planning, implementation and evaluation. The focus will be on developing leadership skills to effectively drive effective and enduring organisational change.

The Developing a Service module provides participants with an understanding of the nature of service and the factors that contribute to excellence (or otherwise) in service design and delivery. The pluralistic structures within the healthcare sector give rise to competing demands for more commercially-oriented performance. Creating a culture of service excellence in healthcare requires the application of principles and techniques used elsewhere. The potential to adapt these techniques/principles is examined with a view to taking advantage of the best aspects of the art and science of medicine.


Four course participants will be invited to deliver a “Dragons’ Den”-style pitch of their business plan to a panel of distinguished healthcare managers. A medal is awarded to the overall winner.

Credits are earned through continuous assessment. Participants will not sit exams. All assessment is completed by participants individually and is set out in the study guide.

Our Faculty

Our dedicated team of faculty are widely recognised as skilled educators, ground-breaking researchers and accomplished authors. Through publishing, consulting and teaching they leverage their business expertise and field-based research to deliver programmes, encourage participants to develop new ways of thinking, widen their perspectives and to understand their own challenges and capabilities. The faculty present topics in a range of engaging methods such as ‘action learning’ projects, case studies, role plays, individual assessment and one-on- one coaching, so as to deliver a unique and lasting learning experience.



Kathy is a Lecturer at UCD, teaching Management Consultancy and Global Business on a number of MSc and MBA programmes at the Smurfit School. Prior to joining UCD, Kathy worked for GE as a Six Sigma Black Belt, and as a Consultant in PA Consulting Group’s Government and Public Sector practice. She continues to engage in consulting work in the not-for-profit sector, and is a Certified Management Consultant (CMC) with the Institute of Management Consultants and Advisers (IMCA). Kathy was recently appointed as an Academic Fellow of the International Council of Management Consulting Institutes (ICMCI), the global professional body of the management consulting industry.

Karan is Associate Academic Director at Smurfit Executive Development and earned his PhD at University of Alberta, Canada in 2008. Before entering academia, he served as a Captain in the Indian Military. Karan has previously worked in India, Canada, and Spain and served on the faculty of the Instituto de Empresa Business School, Spain. His research, teaching and consulting interests are in the areas of leadership, stakeholder theory, behavioural strategy, institutional theory, and emerging markets. Karan has worked with a number of the Ireland’s leading organisations including CIE, Enterprise Ireland, Bord Bia and An Garda Siochana.

Paul McGrath

Dr Paul McGrath lectures in Organizational Behaviour and Change Management at the UCD Smurfit School. Paul has a PhD from the Warwick Business School and has taught in Australia and New Zealand. His current research interests cover the topics of knowledge management, organizational design and organizational learning. Prior to his academic career Paul worked for 11 years in the Irish civil service. He has engaged in a range of consulting assignments over the years with private, public and voluntary bodies.

Stephen Boyle

Stephen is an experienced trainer and consultant specialising in the field of negotiation, influence, persuasion and communication skills and has fifteen years’ experience in management consulting, corporate communications, strategic planning and change management. Stephen lectures on MBA and MSc and Executive Education programmes at UCD Smurfit School. Stephen has delivered management development programmes in South East Asia, USA, Europe and his clients range from sectors as diverse as biopharmaceuticals, construction, automotive and law enforcement. He is also a consultant on management development programmes for the United Nations International Trade Centre in Geneva.


Gerardine Doyle

Gerardine is an academic and senior lecturer in accounting and taxation at the UCD School of Business and has served as Head of the Accountancy Subject Area. A BSc (Pharmacology) graduate of UCD, Gerardine qualified as a chartered accountant and chartered tax advisor with KPMG (Dublin) and holds a PhD in Accounting from the National University of Ireland, Cork. Gerardine's research interests span the disciplines of taxation, accounting, economics, medicine and sociology. Gerardine has been engaged as Principal Investigator in the conduct of EU funded comparative research projects that have addressed key policy issues. Gerardine is currently a Principal Investigator for the EU Seventh Framework funded study Diabetes Literacy, a cost effectiveness study of diabetes education tools and was Principal Investigator for the European Health Literacy Survey. Gerardine is also a Principal Investigator within the Applied Research for Connected Health at UCD with expertise in costing and health economics. Gerardine has beenan expert evaluator for the European Commission Seventh Framework programme 2013 and Horizon 2020.

Gerardine is a member of the Audit Committee of the Health Service Executive and is a board member of the European Institute of Advanced Studies in Management.

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